Flower & Plant Wholesaling in the UK - Market Research Report (2014-2029)

Wilting profitability: Wholesale bypass threatens revenue and profit

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Flower and plant wholesalers are primarily susceptible to changes in household disposable income, as most products are non-essential. Surging inflation is forcing households to tighten their purse strings and cut back on spending on things like flowers and plants. This hinders the extent of wholesalers' recovery following the COVID-19 outbreak, which wreaked havoc on sales. Lockdowns subdued sales of plants and flowers to florists and event planners as non-essential stores closed and large gatherings were forbidden. Supermarkets, classed as essential, carried on trading, preventing an even greater decline in wholesalers' sales. That's why industry-wide revenue is expected to fall at a compound annual rate of 0.5% to £1.4 billion over the five years through 2022-23, despite revenue growth of 5.1% in 2022-23.

Businesses in this industry purchase flowers, plants and bulbs from growers and sell them to retail outlets such as supermarkets, garden centres and home improvement stores.