Sunglasses Stores in Australia - Industry Market Research Report

Polarised: Despite rising discretionary income, online shopping is likely to dim revenue

Operators in the Sunglasses Stores industry have faced a challenging market over the past five years. Fluctuating consumer sentiment and strong competition have placed downward pressure on revenue. While discretionary income has increased over the period, much of the rise has stemmed from an increase in government support payments. Furthermore, periods of uncertainty regarding the domestic economy have resulted in many households becoming more cautious with discretionary spending, including spending on sunglasses. The COVID-19 outbreak has constrained industry demand and physically prevented stores from opening during lockdown periods. As a result, industry revenue is expected to decline at an annualised 1.3% over the five years through 2021-22, to $354.4 million. This trend includes an anticipated increase of 1.6% in the current year, aided by positive consumer sentiment and discretionary income growth. Businesses in the industry sell prescription and non-prescription sunglasses, and may also provide fitting and lens processing services. The industry excludes department stores, optometrists and all online sunglasses sales. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.