Billboards and Outdoor Advertising Services in Australia - Industry Market Research Report

Good publicity: Greater use of digital media displays will promote industry revenue growth

The Billboards and Outdoor Advertising Services industry was traditionally considered a smaller competitor to more technologically advanced forms of advertising media, like TV and radio. Nonetheless, new digital technologies have led to greater fragmentation in advertising channels. For this reason, advertisers have increasingly recognised out-of-home (OOH) and digital out-of-home (DOOH) advertising services comprising digital and traditional billboards as an effective way to deliver messages to a mass audience. Industry operators create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels, or on or within transit vehicles, shopping malls, retail stores and other display structures or sites. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.