Online Beer, Wine and Liquor Sales in Australia - Market Research Report (2014-2029)

A successful brew: COVID-19 restrictions helped boost revenue for online alcohol retailers

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

The Online Beer, Wine and Liquor Sales industry has expanded rapidly over the past decade. As consumers increasingly shop online, the industry's product lines are diversifying and competition is increasing. Demand has risen at an average annual rate of 13.4% through the five years to 2022-23, with revenue reaching an estimated $2.0 billion in 2022-23. Consumers are increasingly switching to online retail channels out of convenience. The COVID-19 pandemic further boosted revenue growth. Government-mandated lockdowns and restrictions encouraged online retailing and led to consumers shifting towards at-home alcohol consumption. However, revenue for online beer, wine and liquor retailers is expected to fall 5.2% in 2022-23. Consumer demand is switching back to on-premise consumption, while the lack of lockdowns is reducing the need for online delivery of retail purchases.

Industry firms sell packaged beer, wine and liquor to consumers through the internet.