Beer Production in China - Industry Market Research Report

In recent years, bans on driving while under the influence of alcohol and bans on outdoor barbecuing have contributed to the industry's decline. Weaker consumer spending and unfavorable weather conditions, particularly rainstorms in the mid-lower reaches of the Yangtze River and parts of southern China, caused industry revenue to decrease 9.9% in 2016. Since the second half of 2017, the price of raw materials of beer production rose rapidly, compressing industry profit margins. In order to improve profitability, most industry companies increased the selling prices of beer products in early 2018, ranging from 10% to 50%. Industry leaders further reduced production capacity and closed small factories. Output decreased from 2017. In 2019, industry revenue increased due to product structure shifts towards mid- and high-end beer, and a higher selling price. In 2020 industry revenue decreased, mainly due to weakened demand from the COVID-19 pandemic. In 2021, industry revenue recovered and has since continued to accelerate thanks to high-end transformation. Industry businesses manufacture fresh, carbonated beer products with a relatively low degree of alcohol (2.5% to 7.5%). The beer is packaged in kegs for sale to pubs, bars, restaurants and hotels. Beer can also be packaged in cans and bottles for sale to wholesale and retail alcoholic beverage distributors, and the hospitality sector. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.