Lagers Market Report 2025

The lagers market size has grown steadily in recent years. It will grow from $179.66 billion in 2024 to $188.32 billion in 2025 at a compound annual growth rate (CAGR) of 4.8%. The growth in the historic period can be attributed to consumer preferences, market competition, regulatory environment, cultural influences, and supply chain dynamics.

The lagers market size is expected to see steady growth in the next few years. It will grow to $227.79 billion in 2029 at a compound annual growth rate (CAGR) of 4.9%. The growth in the forecast period can be attributed to emerging markets, innovation and product development, sustainability initiatives, global economic outlook, demographic changes. Major trends in the forecast period include rise of craft and specialty lagers, growing interest in low-alcohol and non-alcoholic lagers, innovation in flavor infusions, online sales and direct-to-consumer models, collaborations and limited edition releases.

The lager market is poised for growth due to the increasing consumption of alcohol. Alcohol consumption, involving the intake of beverages containing ethanol, is a widespread practice. Lager, a popular variety of beer, has gained prominence in recent years owing to its perceived nutritional benefits and various health advantages. Lager is considered a healthier option among alcoholic beverages as it is known to lower bad cholesterol, reduce stress, and improve memory. Notably, the Distilled Spirits Council of the United States reported a 12% year-on-year growth rate in the spirits industry, reaching $35.8 billion in earnings in 2021. This indicates a rising trend in alcohol consumption, specifically in the lager market.

The lagers market is expected to experience growth due to the expanding reach of e-commerce. E-commerce, involving the online buying and selling of goods and services, provides consumers with the convenience of purchasing lager products from the comfort of their homes. According to the United States Census Bureau, e-commerce in the second quarter of 2023 increased by 7.5%, reaching 15.4% of all sales. This surge in online sales is contributing to the growth of the lagers market, providing consumers with greater accessibility and ease of purchase.

Major companies in the lagers market are dedicated to product innovation to cater to customer needs. An example is LalBrew NovaLager, a robust lager yeast strain ideal for lager beer production. Launched by Lallemand Inc. in September 2022, LalBrew NovaLager, a true bottom-fermenting Saccharomyces pastorianus hybrid, boasts characteristics such as fast fermentations and high attenuation, completing fermentation in just 6 days. This yeast strain offers a clean flavor profile with slight esters, making it suitable for a wide temperature range.

Major companies in the lagers market is the innovation of products such as light and crisp ultra lager. American Brew Crafts, an Indian-based beer brewing company, introduced BlockBuster Ultra Lager in November 2023. This American-style lager features malty notes, a touch of bitterness, and a citrusy and floral flavor profile. With low calorie and carbohydrate content, BlockBuster Ultra Lager caters to consumers seeking a lighter beer option, making it suitable for various occasions.

In August 2023, Tilray Brands, a U.S.-based pharmaceutical company, acquired four craft beer breweries from Molson Coors Beverage Company for an undisclosed amount. With this acquisition, Tilray Brands seeks to expand its product offerings beyond pharmaceuticals and cannabis, enhancing its position in the U.S. craft beer market. This strategic move establishes Tilray as the fifth-largest craft beer company in the U.S., allowing it to reach a wider consumer base and tap into the growing demand for premium and craft beverages. Molson Coors Beverage Company is a Canada-based brewing company with a diverse portfolio of beer brands.

Major companies operating in the lagers market include Asahi Breweries Ltd., Carlsberg Breweries A/S, Diageo Plc, Heineken N V, Kirin Brewery Company Limited, Molson Coors Beverage Company, Tsingtao Brewery Company Limited, The Boston Beer Company, United Breweries Holdings Limited, Founders Hill Brewing Co. LLC, Lakefront Brewery Inc., Anchor Brewing Co. LLC, Birra Menabrea S.p.A., Bitburger Braugruppe GmbH, Budweiser Budvar Brewery, Anheuser-Busch InBev SA/NV, Squatters Pubs and Craft Beers, Sapporo Holdings Limited, Yanjing Beer Group Corporation Limited, San Miguel Corporation, Beijing Yanjing Brewery Co.Ltd., China Resources Beer (Holdings) Company Limited, Anadolu Efes Biracilik ve Malt Sanayii A.S., Cervecería Hondureña S.A. de C.V., Grupo Modelo S.A. de C.V., Cervecería Cuauhtémoc Moctezuma, Cervecería Nacional Dominicana, Boon Rawd Brewery.

Western Europe was the largest region in the lagers market in 2024. The regions covered in the lagers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the lagers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Lager is a type of light beer characterized by its pale color, and it is produced at low temperatures using a bottom-fermentation process. During fermentation, the beer's flocculate settles at the bottom of the fermentation tank with the assistance of a slow-acting yeast. This bottom-fermented technique is employed to create a crisp and refreshing beer.

The main classifications of lagers include standard lager, premium lager, and luxury lager. Premium lagers are distinguished by their use of high-quality ingredients, resulting in a more full-bodied flavor compared to mass-produced beers. Various varieties within the lager category include pale lager, Vienna lager, and dark lager, which are packaged in forms such as glass, metal cans, and others. These products are distributed through diverse channels, including on-trade and off-trade, and cater to various end-users such as HORECA (hotels, restaurants, and catering), household retail, and others.

The lagers market research report is one of a series of new reports that provides lagers market statistics, including lagers industry global market size, regional shares, competitors with a lagers market share, detailed lagers market segments, market trends, and opportunities, and any further data you may need to thrive in the lagers industry. This lagers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The lagers market consists of sales of international-style pilsener, baltic-style porter, and black beer. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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