Lagers Market Report 2026

The lagers market size has grown steadily in recent years. It will grow from $181.99 billion in 2025 to $188.94 billion in 2026 at a compound annual growth rate (CAGR) of 3.8%. The growth in the historic period can be attributed to expansion of global beer consumption, growth of commercial brewing operations, increasing popularity of pale and standard lagers, improved cold storage and distribution networks, rising on-trade beer sales.

The lagers market size is expected to see steady growth in the next few years. It will grow to $225.03 billion in 2030 at a compound annual growth rate (CAGR) of 4.5%. The growth in the forecast period can be attributed to increasing consumer preference for premium beer varieties, expansion of craft brewing investments, rising demand for low-impact brewing processes, growth of emerging beer markets, increasing focus on brand differentiation. Major trends in the forecast period include premiumization of lager product offerings, growing demand for craft and specialty lagers, expansion of sustainable brewing practices, increased focus on packaging innovation, wider availability across on-trade and off-trade channels.

The growing expansion of e-commerce is expected to drive the growth of the lagers market going forward. E-commerce refers to the buying and selling of goods and services over the internet. Online platforms enable the sale and distribution of lager products, offering consumers the convenience of purchasing from home. For instance, in August 2023, the United States Census Bureau reported that e-commerce sales in the second quarter of 2023 rose by 7.5% compared to the same period in 2022, while overall retail sales increased by 0.6%. During this period, 15.4% of total sales were made through online stores. Therefore, the expansion of e-commerce is fueling growth in the lagers market.

Major companies in the lagers market are focusing on product innovations, such as light and crisp ultra lagers, to meet evolving consumer preferences. Light and crisp ultra lagers are low-calorie, refreshing beers suited for social events, parties, or casual occasions. For instance, in November 2023, American Brew Crafts, an India-based beer brewing company, launched BlockBuster Ultra Lager. This American-style lager features malty notes, a subtle bitterness, and citrusy-floral flavors, offering a light, crisp, and easily drinkable option for consumers seeking lower-calorie beers.

In August 2023, Tilray Brands, a U.S.-based pharmaceutical company, acquired four craft beer breweries from Molson Coors Beverage Company for an undisclosed amount. With this acquisition, Tilray Brands seeks to expand its product offerings beyond pharmaceuticals and cannabis, enhancing its position in the U.S. craft beer market. This strategic move establishes Tilray as the fifth-largest craft beer company in the U.S., allowing it to reach a wider consumer base and tap into the growing demand for premium and craft beverages. Molson Coors Beverage Company is a Canada-based brewing company with a diverse portfolio of beer brands.

Major companies operating in the lagers market are Asahi Breweries Ltd., Carlsberg Breweries A/S, Heineken N V, Kirin Brewery Company Limited, Molson Coors Beverage Company, Tsingtao Brewery Company Limited, United Breweries Holdings Limited, Birra Menabrea S.p.A., Bitburger Braugruppe GmbH, Budweiser Budvar Brewery, Anheuser-Busch InBev SA/NV, Sapporo Holdings Limited, Yanjing Beer Group Corporation Limited, Beijing Yanjing Brewery Co. Ltd., China Resources Beer Holdings Company Limited, Anadolu Efes Biracilik ve Malt Sanayii A.S., Cervecería Hondureña S.A. de C.V., Grupo Modelo S.A. de C.V., Cervecería Cuauhtémoc Moctezuma, Cervecería Nacional Dominicana, Boon Rawd Brewery, San Miguel Corporation.

Western Europe was the largest region in the lagers market in 2025. The regions covered in the lagers market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the lagers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The lagers market consists of sales of international-style pilsener, baltic-style porter, and black beer. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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