The global premium lager market size is expected to reach USD 238.4 billion by 2030, registering a CAGR of 4.5% from 2025 to 2030. Growing demand for authentic beer on account of the health benefits related to cardiovascular issues, kidney problems, mental stress, and anxiety issues is expected to have a positive impact on the market growth. In addition, increasing disposable income and adoption of western culture among middle class income groups of developing economies including China and India are expected to remain favorable factors over the forecast period.
Asia Pacific is expected to witness the fastest growth over the next few years as a result of increasing demand from working class professionals in key countries including China and India. As of 2018, China had a millennial population of more than 400 million, which is high as compared to U.S. and Western Europe. Therefore, consumers are expected to increase leisure spending including, visiting the restaurants and pubs. This trend is expected to increase the consumption of products including premium lager over the next few years.
On-trade channels are expected to reach a value of more than USD 135 million by the end of 2025. Over the past few years, companies including B-Dubs and The Bar Stock Exchange are coming up with new bar joints and restaurants, providing an authentic experience of alcoholic products, including premium lager. Furthermore, rising inclination towards after-drinking culture and dine-out at a global level is expected to promote the visibility of bars as well as restaurants for lager in the near future.
Off-trade channels are expected to remain one of the key selling channels among the buyers in developing countries including China and India as they offer the products in retail prices. Furthermore, these channels attract the consumers through offering services including gift packages and combo packs. Growing popularity of after-drinking culture among the working class professionals as a result of hectic workstyle is expected to propel the consumers to utilize these channels for purchasing alcoholic drinks including premium lager from off-trade channels such as beer shops.
The industry is highly competitive in nature with the key market players including Heineken N.V, Constellation Brans, Carlsberg Breweries A/S, B9 Beverages Pvt. Ltd., and Anheuser-Busch InBev SA/NV. Product innovation is expected to remain a key critical success factor over the next few years. In September 2018,Woodpecker Distilleries & Breweries Private Limited launched a premium lager under the brand name, Blackfort, in India.
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Asia Pacific is expected to witness the fastest growth over the next few years as a result of increasing demand from working class professionals in key countries including China and India. As of 2018, China had a millennial population of more than 400 million, which is high as compared to U.S. and Western Europe. Therefore, consumers are expected to increase leisure spending including, visiting the restaurants and pubs. This trend is expected to increase the consumption of products including premium lager over the next few years.
On-trade channels are expected to reach a value of more than USD 135 million by the end of 2025. Over the past few years, companies including B-Dubs and The Bar Stock Exchange are coming up with new bar joints and restaurants, providing an authentic experience of alcoholic products, including premium lager. Furthermore, rising inclination towards after-drinking culture and dine-out at a global level is expected to promote the visibility of bars as well as restaurants for lager in the near future.
Off-trade channels are expected to remain one of the key selling channels among the buyers in developing countries including China and India as they offer the products in retail prices. Furthermore, these channels attract the consumers through offering services including gift packages and combo packs. Growing popularity of after-drinking culture among the working class professionals as a result of hectic workstyle is expected to propel the consumers to utilize these channels for purchasing alcoholic drinks including premium lager from off-trade channels such as beer shops.
The industry is highly competitive in nature with the key market players including Heineken N.V, Constellation Brans, Carlsberg Breweries A/S, B9 Beverages Pvt. Ltd., and Anheuser-Busch InBev SA/NV. Product innovation is expected to remain a key critical success factor over the next few years. In September 2018,Woodpecker Distilleries & Breweries Private Limited launched a premium lager under the brand name, Blackfort, in India.
Premium Lager Market Report Highlights
- The conventional premium lagers segment dominated the market and accounted for the largest revenue share of 54.3% in 2024, attributed to the increasing demand for authentic, high-quality beer experiences.
- The craft premium lager segment is expected to grow at the fastest CAGR of 4.8% over the forecast period, owing to a growing interest in unique flavors and artisanal production methods.
- The on-trade distribution channel led the market and accounted for the largest revenue share of 64.0% in 2024, driven by consumers' desire for social experiences.
- The off-trade distribution channel is expected to grow at a significant CAGR over the forecast period, owing to the convenience it offers consumers.
- The premium lager market in Europe dominated the global market and accounted for the largest revenue share of 42.6% in 2024, attributed to a strong beer culture and increasing consumer awareness of the health benefits of moderate beer consumption.
- The premium lager market in Asia Pacific is expected to grow at the fastest CAGR of 5.1% over the forecast period attributed to rising disposable incomes and a burgeoning middle class.
Why should you buy this report?
- Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments
- Competitive Landscape: Explore the market presence of key players worldwide
- Future Trends: Discover the pivotal trends and drivers shaping the future of the global market
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listing for you to stay ahead of the curve
- COVID-19's impact and how to sustain in these fast-evolving markets
The leading players in the Premium Lager market include:
- Anheuser-Busch InBev
- Heineken N.V.
- China Resources Snow Breweries
- Carlsberg Breweries A/S
- Molson Coors Brewing
- Tsingtao Brewery Group
- Bira 91
- Asahi Group Holdings
- Constellation Brands
- B9 Beverages Pvt. Ltd.
- The Beijing Yanjing Beer Group Corporation
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Premium Lager Market Variables, Trends & Scope
Chapter 4. Premium Lager Market: Grade Estimates & Trend Analysis
Chapter 5. Premium Lager Market: Distribution Channel Estimates & Trend Analysis
Chapter 6. Premium Lager Market: Regional Estimates & Trend Analysis
Chapter 7. Competitive Landscape
List of Tables
List of Figures
Companies Mentioned
- Anheuser-Busch InBev
- Heineken N.V.
- China Resources Snow Breweries
- Carlsberg Breweries A/S
- Molson Coors Brewing
- Tsingtao Brewery Group
- Bira 91
- Asahi Group Holdings
- Constellation Brands
- B9 Beverages Pvt. Ltd.
- The Beijing Yanjing Beer Group Corporation
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 90 |
| Published | October 2024 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 184 Billion |
| Forecasted Market Value ( USD | $ 238.4 Billion |
| Compound Annual Growth Rate | 4.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |
