Starchy Roots in China

Although dietary habits are diversifying, starchy root crops (such as potatoes and sweet potatoes) are still favoured by Chinese consumers due to their high content of carbohydrates, dietary fibre, and various vitamins, with total volume sales set to see a marginal rise in 2024. Demand for starchy roots is steady as they offer energy as well as considerable nutritional value, making them especially popular amidst the healthy eating trend and desire for sugar control.

The Starchy Roots in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2019-2023, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cassava, Other Roots, Potatoes, Sweet Potatoes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Starchy Roots market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.