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Pulses in Morocco

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    Report

  • 18 Pages
  • January 2025
  • Region: Morocco
  • Euromonitor International
  • ID: 4192147
In 2024, total volume sales of pulses in Morocco grew by 5%, matching results seen in the previous year. Pulses cultivation in Morocco was facing a significant crisis, with many farmers abandoning pulse crops in favour of more profitable alternatives.

The Pulses in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beans, Other Pulses, Peas.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pulses market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Local producers migrate away from pulse crops to more profitable alternatives
  • Lentils remain affordable while being a common feature in consumers' meals
  • Climate change and drought impact local cultivation of pulses
PROSPECTS AND OPPORTUNITIES
  • Both affordability and traditional Moroccan cuisine is set to drive growth for pulses over the forecast period
  • Other pulses are set to continue recording strong growth
  • Changing lifestyles and demand for convenience may challenge sales over the forecast period
  • Summary 1 Major Processors of Pulses 2024
CATEGORY DATA
  • Table 1 Total Sales of Pulses by Category: Total Volume 2019-2024
  • Table 2 Total Sales of Pulses by Category: % Total Volume Growth 2019-2024
  • Table 3 Retail Sales of Pulses by Category: Volume 2019-2024
  • Table 4 Retail Sales of Pulses by Category: % Volume Growth 2019-2024
  • Table 5 Retail Sales of Pulses by Category: Value 2019-2024
  • Table 6 Retail Sales of Pulses by Category: % Value Growth 2019-2024
  • Table 7 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 8 Forecast Total Sales of Pulses by Category: Total Volume 2024-2029
  • Table 9 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2024-2029
  • Table 10 Forecast Retail Sales of Pulses by Category: Volume 2024-2029
  • Table 11 Forecast Retail Sales of Pulses by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Retail Sales of Pulses by Category: Value 2024-2029
  • Table 13 Forecast Retail Sales of Pulses by Category: % Value Growth 2024-2029
FRESH FOOD IN MOROCCO
EXECUTIVE SUMMARY
  • Fresh food in 2024: The big picture
  • 2024 key trends
  • Retailing developments
  • What next for fresh food?
MARKET DATA
  • Table 14 Total Sales of Fresh Food by Category: Total Volume 2019-2024
  • Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
  • Table 16 Retail Sales of Fresh Food by Category: Volume 2019-2024
  • Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
  • Table 18 Retail Sales of Fresh Food by Category: Value 2019-2024
  • Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2019-2024
  • Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 21 Retail Distribution of Fresh Food by Format: % Volume 2019-2024
  • Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2024-2029
  • Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2024-2029
  • Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2024-2029
  • Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2024-2029
  • Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2024-2029
  • Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources