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Away-From-Home Tissue and Hygiene in Taiwan

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    Report

  • 21 Pages
  • March 2025
  • Region: Taiwan
  • Euromonitor International
  • ID: 4192187
Away-from-home (AFH) tissue and hygiene saw healthy value sales in 2024, with away-from-home hygiene seeing the strongest growth, supported by AFH adult incontinence. Meanwhile, the largest category within away-from-home tissue was AFH toilet paper, which follows the same trend as seen in retail tissue and, in the away-from-home format, this is attributed to the format available in flexible plastic packaging, which is commonly used as facial tissues in budget restaurants and street stalls.

The Away-from-Home Tissue and Hygiene in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Away-from-home tissue and hygiene shows healthy growth
  • AFH adult incontinence fares well in hospitals, nursing homes, and long-term care facilities
  • Kimberly-Clark Taiwan cited as the leading player in AFH tissue and hygiene in Taiwan
PROSPECTS AND OPPORTUNITIES
  • AFH tissue and hygiene set to see ongoing healthy sales
  • Both international and local brands will remain present in AFH tissue and hygiene
  • Local governments have proven to show steady demand for AFH tissue and hygiene
CATEGORY DATA
  • Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
  • Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
  • Table 5 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
  • Table 6 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
  • Table 7 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN TAIWAN
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 8 Birth Rates 2019-2024
  • Table 9 Infant Population 2019-2024
  • Table 10 Female Population by Age 2019-2024
  • Table 11 Total Population by Age 2019-2024
  • Table 12 Households 2019-2024
  • Table 13 Forecast Infant Population 2024-2029
  • Table 14 Forecast Female Population by Age 2024-2029
  • Table 15 Forecast Total Population by Age 2024-2029
  • Table 16 Forecast Households 2024-2029
MARKET DATA
  • Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources