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Air Care in the Philippines

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    Report

  • 16 Pages
  • February 2025
  • Region: Philippines
  • Euromonitor International
  • ID: 4192188
In 2024, air care in the Philippines saw low retail volume and current value growth rates, with increases across all categories. However, as air care products are generally regarded as non-essential by Filipinos, value sales remain relatively low compared with many other home care categories in the country.

The Air Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Fresheners.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • The dominance of gel air fresheners endures
  • The rise of electric air fresheners, from a low base
  • Addressing the impact of urban traffic on car air fresheners
PROSPECTS AND OPPORTUNITIES
  • Increasing awareness of electric diffusers
  • New brands capitalise on the trend towards e-commerce
  • Innovating with R&D for health-conscious consumers
CATEGORY DATA
  • Table 1 Sales of Air Care by Category: Value 2019-2024
  • Table 2 Sales of Air Care by Category: % Value Growth 2019-2024
  • Table 3 Sales of Air Care by Fragrance: Value Ranking 2022-2024
  • Table 4 NBO Company Shares of Air Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Air Care: % Value 2021-2024
  • Table 6 Forecast Sales of Air Care by Category: Value 2024-2029
  • Table 7 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME CARE IN THE PHILIPPINES
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 8 Households 2019-2024
MARKET DATA
  • Table 9 Sales of Home Care by Category: Value 2019-2024
  • Table 10 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 12 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 13 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 14 Distribution of Home Care by Format: % Value 2019-2024
  • Table 15 Distribution of Home Care by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 17 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources