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Fresh Food in Morocco

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    Report

  • 67 Pages
  • January 2024
  • Region: Morocco
  • Euromonitor International
  • ID: 4192220
The national economy experienced a significant slowdown in its growth throughout 2022 and 2023, largely due to a combination of drought and inflation. This economic deceleration resulted in a decrease in domestic demand, primarily influenced by the inflationary pressures impacting raw materials and consumer goods, notably energy products. Import-related inflation surged to unprecedented levels, further exacerbating the economic slowdown.

The Fresh Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2019-2023, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fresh Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

FRESH FOOD IN MOROCCO
EXECUTIVE SUMMARY
  • Fresh food in 2023: The big picture
  • 2023 key trends
  • Retailing developments
  • What next for fresh food?
MARKET DATA
  • Table 1 Total Sales of Fresh Food by Category: Total Volume 2018-2023
  • Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
  • Table 3 Retail Sales of Fresh Food by Category: Volume 2018-2023
  • Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
  • Table 5 Retail Sales of Fresh Food by Category: Value 2018-2023
  • Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2018-2023
  • Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 8 Retail Distribution of Fresh Food by Format: % Volume 2018-2023
  • Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2023-2028
  • Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2023-2028
  • Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2023-2028
  • Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2023-2028
  • Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2023-2028
  • Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MEAT IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Red meat supply disruption
  • Change in consumer behaviour and red meat consumption
  • Poultry dominance and varied consumption patterns
PROSPECTS AND OPPORTUNITIES
  • Modest growth and challenges in red meat consumption
  • Poultry's resilience and increased preference
  • Bleak prospects for pork consumption
  • Summary 2 Major Processors of Meat 2023
CATEGORY DATA
  • Table 15 Total Sales of Meat by Category: Total Volume 2018-2023
  • Table 16 Total Sales of Meat by Category: % Total Volume Growth 2018-2023
  • Table 17 Retail Sales of Meat by Category: Volume 2018-2023
  • Table 18 Retail Sales of Meat by Category: % Volume Growth 2018-2023
  • Table 19 Retail Sales of Meat by Category: Value 2018-2023
  • Table 20 Retail Sales of Meat by Category: % Value Growth 2018-2023
  • Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 22 Forecast Sales of Meat by Category: Total Volume 2023-2028
  • Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2023-2028
  • Table 24 Forecast Retail Sales of Meat by Category: Volume 2023-2028
  • Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2023-2028
  • Table 26 Forecast Retail Sales of Meat by Category: Value 2023-2028
  • Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2023-2028
FISH AND SEAFOOD IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Dominance of fish and pelagic varieties
  • Crustaceans and evolving palates
  • Challenges and changing consumption patterns
PROSPECTS AND OPPORTUNITIES
  • Health-driven growth and promotional initiatives
  • Foodservice sector outpacing retail growth
  • Potential for increased consumption and local production
  • Summary 3 Major Processors of Fish and Seafood 2023
CATEGORY DATA
  • Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2018-2023
  • Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2018-2023
  • Table 30 Retail Sales of Fish and Seafood by Category: Volume 2018-2023
  • Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2018-2023
  • Table 32 Retail Sales of Fish and Seafood by Category: Value 2018-2023
  • Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2018-2023
  • Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2023-2028
  • Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2023-2028
  • Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2023-2028
  • Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2023-2028
  • Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2023-2028
  • Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2023-2028
PULSES IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Changing consumer preferences and economic impact
  • Cultural significance and revival of traditional foods
  • Government interventions and market dynamics
PROSPECTS AND OPPORTUNITIES
  • Sustained growth amid economic constraints and cultural significance
  • Positive image and culinary tradition drive growth in specific pulses
  • Challenges in changing lifestyles and convenience demand
  • Summary 4 Major Processors of Pulses 2023
CATEGORY DATA
  • Table 41 Total Sales of Pulses by Category: Total Volume 2018-2023
  • Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2018-2023
  • Table 43 Retail Sales of Pulses by Category: Volume 2018-2023
  • Table 44 Retail Sales of Pulses by Category: % Volume Growth 2018-2023
  • Table 45 Retail Sales of Pulses by Category: Value 2018-2023
  • Table 46 Retail Sales of Pulses by Category: % Value Growth 2018-2023
  • Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2023-2028
  • Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2023-2028
  • Table 50 Forecast Retail Sales of Pulses by Category: Volume 2023-2028
  • Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2023-2028
  • Table 52 Forecast Retail Sales of Pulses by Category: Value 2023-2028
  • Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2023-2028
VEGETABLES IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Climatic challenges impact tomato, onion, and maize production
  • Diversified vegetable performance and consumption patterns
  • Niche area growth and organic vegetable penetration
PROSPECTS AND OPPORTUNITIES
  • Healthier eating habits and growing home-cooked meals
  • Climate-related challenges and rising production costs
  • Surge in organic vegetable cultivation and retail presence
  • Summary 5 Major Processors of Vegetables 2023
CATEGORY DATA
  • Table 54 Total Sales of Vegetables by Category: Total Volume 2018-2023
  • Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2018-2023
  • Table 56 Retail Sales of Vegetables by Category: Volume 2018-2023
  • Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2018-2023
  • Table 58 Retail Sales of Vegetables by Category: Value 2018-2023
  • Table 59 Retail Sales of Vegetables by Category: % Value Growth 2018-2023
  • Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2023-2028
  • Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2023-2028
  • Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2023-2028
  • Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2023-2028
  • Table 65 Forecast Retail Sales of Vegetables by Category: Value 2023-2028
  • Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2023-2028
STARCHY ROOTS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Dominance and role of potatoes in Moroccan cuisine
  • Government intervention, demand shifts, and rise of processed potatoes
  • Limited presence of other starchy roots
PROSPECTS AND OPPORTUNITIES
  • Sustained demand and competitive prices of potatoes and beetroot
  • Increasing competition from processed potatoes and threats from poor harvests
  • Changes in consumer preferences and demand dynamics
  • Summary 6 Major Processors of Starchy Roots 2023
CATEGORY DATA
  • Table 67 Total Sales of Starchy Roots by Category: Total Volume 2018-2023
  • Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2018-2023
  • Table 69 Retail Sales of Starchy Roots by Category: Volume 2018-2023
  • Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2018-2023
  • Table 71 Retail Sales of Starchy Roots by Category: Value 2018-2023
  • Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2018-2023
  • Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2023-2028
  • Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2023-2028
  • Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2023-2028
  • Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2023-2028
  • Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2023-2028
  • Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2023-2028
FRUITS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Weather-driven decline and changes in consumer preferences
  • Decline in major fruit categories and evolving consumption patterns
  • Vulnerability of seasonal fruits and mitigation strategies
PROSPECTS AND OPPORTUNITIES
  • Diminished fruit consumption amid economic constraints
  • Prolonged economic impact and sustained consumer behaviour
  • Growing threats from climatic uncertainty and production costs
  • Summary 7 Major Processors of Fruits 2023
CATEGORY DATA
  • Table 80 Total Sales of Fruits by Category: Total Volume 2018-2023
  • Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2018-2023
  • Table 82 Retail Sales of Fruits by Category: Volume 2018-2023
  • Table 83 Retail Sales of Fruits by Category: % Volume Growth 2018-2023
  • Table 84 Retail Sales of Fruits by Category: Value 2018-2023
  • Table 85 Retail Sales of Fruits by Category: % Value Growth 2018-2023
  • Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2023-2028
  • Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2023-2028
  • Table 89 Forecast Retail Sales of Fruits by Category: Volume 2023-2028
  • Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2023-2028
  • Table 91 Forecast Retail Sales of Fruits by Category: Value 2023-2028
  • Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2023-2028
NUTS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumption influences and event-driven surges
  • Changing consumption patterns and market dynamics
  • Event-driven consumption and economic dynamics
PROSPECTS AND OPPORTUNITIES
  • Health and wellness influence
  • Nuts as health-conscious substitutes
  • Potential impact of weather and import dynamics
  • Summary 8 Major Processors of Nuts 2023
CATEGORY DATA
  • Table 93 Total Sales of Nuts by Category: Total Volume 2018-2023
  • Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2018-2023
  • Table 95 Retail Sales of Nuts by Category: Volume 2018-2023
  • Table 96 Retail Sales of Nuts by Category: % Volume Growth 2018-2023
  • Table 97 Retail Sales of Nuts by Category: Value 2018-2023
  • Table 98 Retail Sales of Nuts by Category: % Value Growth 2018-2023
  • Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2023-2028
  • Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2023-2028
  • Table 102 Forecast Retail Sales of Nuts by Category: Volume 2023-2028
  • Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2023-2028
  • Table 104 Forecast Retail Sales of Nuts by Category: Value 2023-2028
  • Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2023-2028
EGGS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Embrace of free-range eggs
  • Egg utilisation in foodservice and retail
  • Specialised chicken retailers' influence
PROSPECTS AND OPPORTUNITIES
  • Dynamic volume sales amid economic conditions
  • Health-conscious preferences drive premium egg sales
  • Transition to organic egg production for enhanced profit margins
  • Summary 9 Major Processors of Eggs 2023
CATEGORY DATA
  • Table 106 Total Sales of Eggs: Total Volume 2018-2023
  • Table 107 Total Sales of Eggs: % Total Volume Growth 2018-2023
  • Table 108 Retail Sales of Eggs: Volume 2018-2023
  • Table 109 Retail Sales of Eggs: % Volume Growth 2018-2023
  • Table 110 Retail Sales of Eggs: Value 2018-2023
  • Table 111 Retail Sales of Eggs: % Value Growth 2018-2023
  • Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 113 Forecast Total Sales of Eggs: Total Volume 2023-2028
  • Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2023-2028
  • Table 115 Forecast Retail Sales of Eggs: Volume 2023-2028
  • Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2023-2028
  • Table 117 Forecast Retail Sales of Eggs: Value 2023-2028
  • Table 118 Forecast Retail Sales of Eggs: % Value Growth 2023-2028
SUGAR AND SWEETENERS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sugar market maturity amid health awareness
  • Dominance of hot beverage consumption
  • Diverse sugar types and cultural significance
PROSPECTS AND OPPORTUNITIES
  • Moderate growth driven by health concerns
  • Foodservice sector surge amid economic recovery
  • Steady rise of brown and organic sugar
  • Summary 10 Major Processors of Sugar and Sweeteners 2023
CATEGORY DATA
  • Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2018-2023
  • Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2018-2023
  • Table 121 Retail Sales of Sugar and Sweeteners: Volume 2018-2023
  • Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2018-2023
  • Table 123 Retail Sales of Sugar and Sweeteners: Value 2018-2023
  • Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2018-2023
  • Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2018-2023
  • Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2023-2028
  • Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2023-2028
  • Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2023-2028
  • Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2023-2028
  • Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2023-2028
  • Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2023-2028