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Tissue and Hygiene in Uruguay

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    Report

  • 43 Pages
  • March 2025
  • Region: Uruguay
  • Euromonitor International
  • ID: 4192258
It was a positive year for tissue and hygiene in Uruguay in 2024, with healthy current value growth, supported by an improving economy and the continuing easing of inflation. In addition, there has been a significant fall off in cross-border shopping in Argentina, as well as less smuggling, and this boosted overall volume sales. This was due to a steep currency appreciation of the peso in Argentina at the end of 2023, after the election of new president Javier Milei.

The Tissue and Hygiene in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2019-2024
  • Table 2 Infant Population 2019-2024
  • Table 3 Female Population by Age 2019-2024
  • Table 4 Total Population by Age 2019-2024
  • Table 5 Households 2019-2024
  • Table 6 Forecast Infant Population 2024-2029
  • Table 7 Forecast Female Population by Age 2024-2029
  • Table 8 Forecast Total Population by Age 2024-2029
  • Table 9 Forecast Households 2024-2029
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Improved economy and significant reduction in cross-border shopping benefit menstrual care
  • Softys holds on to narrow lead
  • Small local grocers benefit from reduced cross-border shopping
PROSPECTS AND OPPORTUNITIES
  • Positive outlook over forecast period
  • Healthy growth in e-commerce
  • Menstrual care alternatives see value growth
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Surprising uptick in sales
  • Softys holds on to commanding lead
  • Nursery shops key retailer
PROSPECTS AND OPPORTUNITIES
  • Fall in volume sales
  • E-commerce registers healthy value growth
  • Increasing premiumisation as brands look to maintain value sales
CATEGORY DATA
  • Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
  • Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
  • Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
  • Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Multiple factors support growth
  • Softys leads but faces growing competition
  • Small local grocers benefit from reduction in cross-border shopping
PROSPECTS AND OPPORTUNITIES
  • Positive outlook over forecast period
  • E-commerce registers healthy value growth
  • Innovation focuses on light incontinence
CATEGORY DATA
  • Table 31 Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
  • Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
  • Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
  • Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Reduced cross-border shopping gives boost to wipes
  • BabySec strengthens its leadership
  • Small local grocers in particular benefit from reduction in cross-border shopping
PROSPECTS AND OPPORTUNITIES
  • Mixed picture for wipes over forecast period
  • Continuing growth in e-commerce
  • Low price key driver of value sales
CATEGORY DATA
  • Table 37 Retail Sales of Wipes by Category: Value 2019-2024
  • Table 38 Retail Sales of Wipes by Category: % Value Growth 2019-2024
  • Table 39 NBO Company Shares of Retail Wipes: % Value 2020-2024
  • Table 40 LBN Brand Shares of Retail Wipes: % Value 2021-2024
  • Table 41 Forecast Retail Sales of Wipes by Category: Value 2024-2029
  • Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Informal sales of low-priced Brazilian brands has negative effect on retail tissue
  • Softys dominates all retail tissue
  • High penetration in supermarkets and small local grocers
PROSPECTS AND OPPORTUNITIES
  • Modest constant value and volume growth over forecast period
  • Hypermarkets and e-commerce set to increase value share over forecast period
  • Increasing competition for Softys
CATEGORY DATA
  • Table 43 Retail Sales of Tissue by Category: Value 2019-2024
  • Table 44 Retail Sales of Tissue by Category: % Value Growth 2019-2024
  • Table 45 NBO Company Shares of Retail Tissue: % Value 2020-2024
  • Table 46 LBN Brand Shares of Retail Tissue: % Value 2021-2024
  • Table 47 Forecast Retail Sales of Tissue by Category: Value 2024-2029
  • Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Moderate growth supported by paper towels
  • Ageing population drives away-from-home hygiene
  • Softys faces growing threats
PROSPECTS AND OPPORTUNITIES
  • Marginal constant value growth over forecast period
  • Competition among distributors
  • Amberplan could shape-up competitive landscape
CATEGORY DATA
  • Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
  • Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
  • Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
  • Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029