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Fortified/Functional Beverages in Taiwan

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    Report

  • 28 Pages
  • February 2022
  • Region: Taiwan
  • Euromonitor International
  • ID: 4240468
FF bottled water products positioned as having alkaline properties or being high in mineral ions continued to gain popularity in Taiwan in 2021. Interest in such products has been on the rise for a number of years, and this trend has recently gained momentum as the COVID-19 pandemic has made consumers more health-conscious. Innovation and increased investment in promotional activities to educate consumers about the potential benefits of alkaline water have also helped to drive demand.

The Fortified/Functional Beverages in Taiwan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

FORTIFIED/FUNCTIONAL BEVERAGES IN TAIWANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Consumers show growing interest in FF bottled water with alkaline properties
  • COVID-19 and competition from coconut water weaken demand for FF sports drinks
  • FF RTD green tea products benefit from pandemic-related health concerns
PROSPECTS AND OPPORTUNITIES
  • Probiotic FF beverages with digestive health benefits set to gain popularity
  • FF fruit/herbal tea brands will continue working to win over local consumers
  • Population ageing bodes well for FF plant-based and malt-based hot drinks
CATEGORY DATA
  • Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
  • Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
  • Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
  • Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021
  • Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
  • Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
  • Table 7 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
  • Table 8 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
  • Table 9 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
  • Table 10 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
  • Table 11 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
  • Table 12 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN TAIWAN
EXECUTIVE SUMMARY
  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?
MARKET DATA
  • Table 13 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 14 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 15 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 16 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 17 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 20 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 21 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 22 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 23 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 25 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources