Retail Tissue Global Industry Overview

Global retail tissue is seeing growth, driven by demand in developing regions. While 2020 saw a surge in sales in developed markets, sales growth is expected to start returning to pre-COVID-19 trends in 2021. This report analyses global growth and unmet potential for the industry, including the impact of COVID-19 on developed and developing regions, shifts in the competitive environment, retail channel dynamics and the dynamics in consumer communication, including digital platforms.

The Retail Tissue Global Industry Overview global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.