Fortified/Functional Beverages in Australia

Fortified/functional (FF) beverages experienced solid current value growth in 2021, following a negligible decline in 2020. These performances were due to trends in the two categories that dominate FF beverages - FF energy drinks and FF sports drinks. Energy drinks performed well during the COVID-19 pandemic and associated lockdowns, whereas sports drinks did not.

The Fortified/Functional Beverages in Australia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fortified/Functional Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.