From 2020 onwards, there has been a major change in everyday lives of most Germans due to the pandemic, with overall lower mobility, yet at the same time, local consumers are generally paying greater attention to hygiene and health. Alongside the pandemic, there has been a growing proportion of Germans - traditionally heavy consumers of meat - shifting to lower meat consumption, or even towards vegan or vegetarian diets.
The Free From in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Free From in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Free From market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
List of Contents and Tables- Free from in Germany
- Key Data Findings
- 2021 Developments
- Free from Demand Driven by Increasing Popularity of Vegan and Vegetarian Diets
- Free from Meat on the Rise
- Free from Dairy Benefits from Major Trends
- Prospects and Opportunities
- Free from as Main Driver for Health and Wellness Products in Upcoming Years
- Substituting Meat Expected to be a Long-Term Trend in Germany
- Increasing Numbers of Consumers to Move Away from Lactose and Gluten
- Category Data
- Table 1 Sales of Free from by Category: Value 2016-2021
- Table 2 Sales of Free from by Category: % Value Growth 2016-2021
- Table 3 Nbo Company Shares of Free From: % Value 2017-2021
- Table 4 Lbn Brand Shares of Free From: % Value 2018-2021
- Table 5 Distribution of Free from by Format: % Value 2016-2021
- Table 6 Forecast Sales of Free from by Category: Value 2021-2026
- Table 7 Forecast Sales of Free from by Category: % Value Growth 2021-2026
- Health and Wellness in Germany
- Executive Summary
- Health and Wellness in 2021: the Big Picture
- 2021 Key Trends
- Competitive Landscape
- Retailing Developments
- What Next for Health and Wellness?
- Market Data
- Table 8 Sales of Health and Wellness by Type: Value 2016-2021
- Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
- Table 10 Sales of Health and Wellness by Category: Value 2016-2021
- Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
- Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
- Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
- Table 14 Nbo Company Shares of Health and Wellness: % Value 2017-2021
- Table 15 Lbn Brand Shares of Health and Wellness: % Value 2018-2021
- Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
- Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
- Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
- Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
- Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
- Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
- Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
- Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
- Disclaimer
- Sources
- Summary 1 Research Sources
