Prenatal Vitamins Supplements Market - Growth, Trends and Forecasts (2018 - 2023)

The global prenatal vitamin market is expected to reach USD 575.6 million by 2023, witnessing a CAGR of 6.9% during 2018-2023 (forecast period). The prenatal vitamin supplements market has been growing, owing to the rising health awareness among pregnant women. These supplements are taken essentially for their nutritional value. A few supplements are known to reduce the risk of diseases by providing necessary nutrients.

Market Dynamics

The growing health awareness about proper diet among pregnant women is the primary driver of the prenatal vitamin supplements market. A healthy diet is important, right from the time of conception; the right amount of nutritional components is crucial to ensure the delivery of a healthy baby. Currently, almost all obstetricians in the United States recommend prenatal vitamins to pregnant women, to support healthy growth and minimize birth defects. A study by the UC Davis MIND Institute has claimed that “women who reported about not taking daily prenatal vitamin immediately before and during the first month of pregnancy, were likely to have a child with an autism spectrum disorder, twice the rate as that of women who consumed the supplements. The associated risks grew seven times, when combined with a high-risk genetic make-up. With the increase in income levels and promotional initiatives by the market vendors, the sale of prenatal vitamin supplements has increased, considerably.

Market Segmentation

Calcium and iron hold a major share in the prenatal dietary supplements market and are projected to display a steady growth during the forecast period. Iron has high importance as a vitamin in prenatal supplements as it is the building block for the growth of cells in the child. Calcium is another crucial nutrient for women; it is especially important for the baby to have strong bones. All women aged 19 to 50 years need 1,000 mg calcium per day, and when they are pregnant, the daily requirement is 1,200 mg.

Regional Analysis

North America holds the highest share in the prenatal vitamin supplements market. The shifting parental demographic in this region is expected to continue to support growth. The decrease in the rate of teen pregnancy and rise in the share of births by more affluent and educated women are expected to further drive the market in North America. Owing to the demand for supplements, Asia-Pacific is a huge prospective market for pregnancy multi-vitamins.

MAJOR PLAYERS: CHURCH & DWIGHT CO INC., COUNTRY LIFE, GARDEN OF LIFE, RAINBOW LIGHT, BIOTICS RESEARCH CORPORATION, MEGAFOOD, METAGENICS, NUTRAMARK, NEW CHAPTER and PHARMAVITE, TWINLAB, amongst others.

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