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Sports Nutrition in Brazil

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    Report

  • 30 Pages
  • April 2025
  • Region: Brazil
  • Euromonitor International
  • ID: 4417270
For the second consecutive year, sports nutrition is set to be the fastest-growing category in consumer health in Brazil. For four years in a row, its growth has been in the high double-digits, with an impressive 27% increase anticipated in 2024. One standout is protein/energy bars, which is expected to grow by 34%.

The Sports Nutrition in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sports Nutrition market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dynamic growth for sports nutrition in Brazil, driven by socioeconomic changes and evolving consumer segments
  • Fierce competition due to new entrants, while challenges and opportunities emerge across the production chain
  • E-commerce expands, but faces credibility challenges with the rise of irregular products
PROSPECTS AND OPPORTUNITIES
  • Dynamic growth, with innovations and plant-based proteins set to drive future transformation
  • Balancing wellness and aesthetics: The paradox of modern health choices
  • Brazil accelerates catch-up in protein product portfolio to align with global markets and maintain e-commerce growth momentum in the forecast
CATEGORY DATA
  • Table 1 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 2 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 4 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 5 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN BRAZIL
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources