Table of Contents
1. Introduction to Social Media 2. The Self in Social Media 3. Personality in Social Media 4. Gender and Cultural Considerations in Social Media 5. Social Influence and Persuasion Processes in Social Media 6. Virality and Emotional Contagion in Social Media 7. Romantic Relationships on Social Media 8. Anti-Social Behavior on Social Media 9. Social Media and Well-Being
Authors
Rosanna E. Guadagno University of Oulu, OASIS Research Unit, Faculty of Information Technology and Electrical Engineering, Finland.Dr. Rosanna E. Guadagno teaches and researches psychology and information systems at the University of Oulu, Finland. For over 20 years, she has studied the intersection of social influence and persuasion in mediated contexts; psychological processes in social media, video games, and virtual environments; and gender roles and other individual differences. She previously taught at Stanford University and other US Universities.
