Although value sales through direct selling are low in Georgia, they showed a slight increase in 2022. There is a shift away from this channel due to growing competition from online players, which provide a greater assortment of products and the convenience of delivery. Moreover, consumers can access popular cosmetics brands online, providing strong competition to direct sellers, which is mainly represented by beauty and personal care products in Georgia.
The analyst's Direct Selling in Georgia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data Coverage
Market Sizes(historic and forecasts), company shares, brand shares and distribution data.
The analyst's Direct Selling in Georgia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product Coverage:
Appliances and Electronics Direct Selling, Drinks and Tobacco Direct Selling, Fashion Direct Selling, Foods Direct Selling, Health and Beauty Direct Selling, Home Products Direct Selling, Other Products Direct Selling.Data Coverage
Market Sizes(historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Direct Selling market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
DIRECT SELLING IN GEORGIAKEY DATA FINDINGS
2022 DEVELOPMENTS
- Direct selling faces growing competition from e-commerce
- Limited players in competitive landscape
- Oriflame Georgia gains retail share as it moves into consumer health products
- Pace of value growth to slow over forecast period
- Russian retailer Siberian Health enters Georgia
- No signs of direct selling expanding beyond beauty and personal care over the forecast period
- Table 1 Direct Selling by Product: Value 2017-2022
- Table 2 Direct Selling by Product: % Value Growth 2017-2022
- Table 3 Direct Selling GBO Company Shares: % Value 2018-2022
- Table 4 Direct Selling GBN Brand Shares: % Value 2019-2022
- Table 5 Direct Selling Forecasts by Product: Value 2022-2027
- Table 6 Direct Selling Forecasts by Product: % Value Growth 2022-2027
EXECUTIVE SUMMARY
- Retail in 2022: The big picture
- Informal retail
- What next for retail?
- Table 7 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
- Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
- Table 9 Sales in Retail Offline by Channel: Value 2017-2022
- Table 10 Sales in Retail Offline by Channel: % Value Growth 2017-2022
- Table 11 Retail Offline Outlets by Channel: Units 2017-2022
- Table 12 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
- Table 13 Retail GBO Company Shares: % Value 2018-2022
- Table 14 Retail GBN Brand Shares: % Value 2019-2022
- Table 15 Retail Offline GBO Company Shares: % Value 2018-2022
- Table 16 Retail Offline GBN Brand Shares: % Value 2019-2022
- Table 17 Retail Offline LBN Brand Shares: Outlets 2019-2022
- Table 18 Retail E-Commerce GBO Company Shares: % Value 2018-2022
- Table 19 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
- Table 20 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
- Table 21 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
- Table 22 Forecast Sales in Retail Offline by Channel: Value 2022-2027
- Table 23 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
- Table 24 Forecast Retail Offline Outlets by Channel: Units 2022-2027
- Table 25 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
SOURCES
- Summary 1 Research Sources
