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Sports Nutrition in Taiwan

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    Report

  • 24 Pages
  • October 2024
  • Region: Taiwan
  • Euromonitor International
  • ID: 4461207
Sports nutrition in Taiwan is set to continue its positive trajectory in 2024, driven by increased participation in fitness activities and heightened health awareness post-pandemic. As individuals prioritise their wellbeing, there is a growing recognition of the benefits of sports nutrition products, not only for athletes but also for casual fitness enthusiasts seeking improved performance and recovery.

The Sports Nutrition in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sports Nutrition market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive growth for sports nutrition, supported by growing health awareness and increasing interest in exercise
  • Gym attendance continues to recover post-pandemic
  • Mars Inc maintains overall lead in intensely competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Continued expansion for sports nutrition, in line with rising gym attendance
  • Protein products will diversify to meet the needs of different consumer segments
  • Nutrition vending machines could help brands increase penetration
CATEGORY DATA
  • Table 1 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 2 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 4 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 5 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN TAIWAN
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources