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Edible Oils in Morocco

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    Report

  • 21 Pages
  • November 2023
  • Region: Morocco
  • Euromonitor International
  • ID: 4472492
There was a poor olive oil harvest in Morocco, in 2022 due mainly to water shortages during winter (January-March). This resulted in reduced flowering and affected the harvest. Moreover, Morocco witnessed the blow of hot arid winds (Chergui) from the desert in April and May, which precipitated the falling off the leaves of the olives. Low production was also compounded by the high prices of inputs, which discouraged farmers from using nitrogen fertilisers.

The Edible Oils in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Corn Oil, Olive Oil, Other Edible Oil, Palm Oil, Rapeseed Oil, Soy Oil, Sunflower Oil.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Edible Oils market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EDIBLE OILS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Poor harvest and unpackaged alternative affects olive oil
  • Players try to rein in sunflower oil prices to stimulate demand
  • Companies look to packaging and oil mixes to overcome challenges
PROSPECTS AND OPPORTUNITIES
  • Stagnation in the demand for the most-used edible oils but growth opportunities for smaller, more health-positioned categories
  • Unpackaged olive oil, high prices and unhealthy positioning to present significant challenges for edible oils
  • Affluent consumers to continue to boost argan oil sales
CATEGORY DATA
  • Table 1 Sales of Edible Oils by Category: Volume 2018-2023
  • Table 2 Sales of Edible Oils by Category: Value 2018-2023
  • Table 3 Sales of Edible Oils by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Edible Oils by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Edible Oils: % Value 2019-2023
  • Table 6 LBN Brand Shares of Edible Oils: % Value 2020-2023
  • Table 7 Distribution of Edible Oils by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Edible Oils by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Edible Oils by Category: Value 2023-2028
  • Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2023-2028
COOKING INGREDIENTS AND MEALS IN MOROCCO
EXECUTIVE SUMMARY
  • Cooking ingredients and meals in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for cooking ingredients and meals?
MARKET DATA
  • Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2018-2023
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2018-2023
  • Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2018-2023
  • Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2019-2023
  • Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2020-2023
  • Table 18 Penetration of Private Label by Category: % Value 2018-2023
  • Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2023-2028
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2023-2028
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2023-2028
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources