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Edible Oils in Kenya

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    Report

  • 17 Pages
  • December 2024
  • Region: Kenya
  • Euromonitor International
  • ID: 4472498
Kenyan consumers are increasingly price-sensitive in 2024, primarily due to inflation affecting household budgets. The rising costs of raw materials and production have led to higher retail prices for edible oils in the year. To manage these price increases and maintain consumer demand, companies are offering smaller pack sizes to make products more affordable.

The Edible Oils in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Corn Oil, Olive Oil, Other Edible Oil, Palm Oil, Rapeseed Oil, Soy Oil, Sunflower Oil.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Edible Oils market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumers turn to budget-friendly options amid rising prices
  • Rising health consciousness drives innovation
  • Pure Mountain revolutionises the Kenyan market with herb-infused canola oil
PROSPECTS AND OPPORTUNITIES
  • Players expected to tackle economic instability with innovation and local sourcing
  • Health-conscious and eco-friendly consumers set to drive growth
  • Health-oriented oils expected to outperform traditional vegetable oils
CATEGORY DATA
  • Table 1 Sales of Edible Oils by Category: Volume 2019-2024
  • Table 2 Sales of Edible Oils by Category: Value 2019-2024
  • Table 3 Sales of Edible Oils by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Edible Oils by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Edible Oils: % Value 2020-2024
  • Table 6 LBN Brand Shares of Edible Oils: % Value 2021-2024
  • Table 7 Distribution of Edible Oils by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Edible Oils by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Edible Oils by Category: Value 2024-2029
  • Table 10 Forecast Sales of Edible Oils by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Edible Oils by Category: % Value Growth 2024-2029
COOKING INGREDIENTS AND MEALS IN KENYA
EXECUTIVE SUMMARY
  • Cooking ingredients and meals in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for cooking ingredients and meals?
MARKET DATA
  • Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2019-2024
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2019-2024
  • Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2019-2024
  • Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2020-2024
  • Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2024
  • Table 18 Penetration of Private Label by Category: % Value 2019-2024
  • Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2019-2024
  • Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2024-2029
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2024-2029
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2024-2029
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources