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Fresh Food in Vietnam

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    Report

  • 78 Pages
  • January 2025
  • Region: Vietnam
  • Euromonitor International
  • ID: 4496835
Vietnam’s fresh food industry was impacted by the country’s economic downturns in 2024. Household income, especially that of low- and mid-income consumers, declined and people cut down on their spending, shifting away from high-priced products such as imported meat and seafood.

The Fresh Food in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fresh Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Fresh food in 2024: The big picture
  • 2024 key trends
  • Retailing developments
  • What next for fresh food?
MARKET DATA
  • Table 1 Total Sales of Fresh Food by Category: Total Volume 2019-2024
  • Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
  • Table 3 Retail Sales of Fresh Food by Category: Volume 2019-2024
  • Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
  • Table 5 Retail Sales of Fresh Food by Category: Value 2019-2024
  • Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2019-2024
  • Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 8 Retail Distribution of Fresh Food by Format: % Volume 2019-2024
  • Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2024-2029
  • Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2024-2029
  • Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2024-2029
  • Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2024-2029
  • Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2024-2029
  • Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MEAT IN VIETNAMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • African swine fever continues to disrupt pork, while prices across the meat category hamper overall growth
  • Major players expand to dominate the market as new regulation forces out smaller competitors
PROSPECTS AND OPPORTUNITIES
  • Branded chilled meat set to gain greater ground, though will remain niche for forecast period
  • Players are investing more in sustainability, while frozen meat will see further growth
  • Summary 2 Major Processors of Meat 2024
CATEGORY DATA
  • Table 15 Total Sales of Meat by Category: Total Volume 2019-2024
  • Table 16 Total Sales of Meat by Category: % Total Volume Growth 2019-2024
  • Table 17 Retail Sales of Meat by Category: Volume 2019-2024
  • Table 18 Retail Sales of Meat by Category: % Volume Growth 2019-2024
  • Table 19 Retail Sales of Meat by Category: Value 2019-2024
  • Table 20 Retail Sales of Meat by Category: % Value Growth 2019-2024
  • Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 22 Forecast Sales of Meat by Category: Total Volume 2024-2029
  • Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2024-2029
  • Table 24 Forecast Retail Sales of Meat by Category: Volume 2024-2029
  • Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2024-2029
  • Table 26 Forecast Retail Sales of Meat by Category: Value 2024-2029
  • Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2024-2029
FISH AND SEAFOOD IN VIETNAMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Financial pressures impact consumer purchasing patterns in 2024
  • Manufacturers give greater attention to domestic market
PROSPECTS AND OPPORTUNITIES
  • Fish and seafood will see steady growth throughout forecast period
  • Recovery in exports expected to impact domestic market
  • Summary 3 Major Processors of Fish and Seafood 2024
CATEGORY DATA
  • Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2019-2024
  • Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2019-2024
  • Table 30 Retail Sales of Fish and Seafood by Category: Volume 2019-2024
  • Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2019-2024
  • Table 32 Retail Sales of Fish and Seafood by Category: Value 2019-2024
  • Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2019-2024
  • Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2024-2029
  • Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2024-2029
  • Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2024-2029
  • Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2024-2029
  • Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2024-2029
  • Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2024-2029
PULSES IN VIETNAMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand remains stable despite economic downturn
  • Expansion of e-commerce pushes pulses further
PROSPECTS AND OPPORTUNITIES
  • Health and wellness trends will support greater growth in forecast period
  • Packaged pulses set to see gradual rises
  • Summary 4 Major Processors of Pulses 2024
CATEGORY DATA
  • Table 41 Total Sales of Pulses by Category: Total Volume 2019-2024
  • Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2019-2024
  • Table 43 Retail Sales of Pulses by Category: Volume 2019-2024
  • Table 44 Retail Sales of Pulses by Category: % Volume Growth 2019-2024
  • Table 45 Retail Sales of Pulses by Category: Value 2019-2024
  • Table 46 Retail Sales of Pulses by Category: % Value Growth 2019-2024
  • Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2024-2029
  • Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2024-2029
  • Table 50 Forecast Retail Sales of Pulses by Category: Volume 2024-2029
  • Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2024-2029
  • Table 52 Forecast Retail Sales of Pulses by Category: Value 2024-2029
  • Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2024-2029
VEGETABLES IN VIETNAMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Vegetable prices soar amid extreme weather events
  • Wet markets maintain the key channels for vegetables
PROSPECTS AND OPPORTUNITIES
  • Consumption of vegetables set to rise throughout forecast period
  • Clean and organic vegetables to gain greater ground in Vietnam
  • Summary 5 Major Processors of Vegetables 2024
CATEGORY DATA
  • Table 54 Total Sales of Vegetables by Category: Total Volume 2019-2024
  • Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2019-2024
  • Table 56 Retail Sales of Vegetables by Category: Volume 2019-2024
  • Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2019-2024
  • Table 58 Retail Sales of Vegetables by Category: Value 2019-2024
  • Table 59 Retail Sales of Vegetables by Category: % Value Growth 2019-2024
  • Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2024-2029
  • Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2024-2029
  • Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2024-2029
  • Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2024-2029
  • Table 65 Forecast Retail Sales of Vegetables by Category: Value 2024-2029
  • Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2024-2029
STARCHY ROOTS IN VIETNAMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Locally produced potatoes struggle to compete with imported options
  • Starchy roots benefits from its products’ versatility
PROSPECTS AND OPPORTUNITIES
  • Government responds to domestic surplus problems
  • Sustainability will continue to support stable supply, with PepsiCo continuing to expand sustainable potato production in Vietnam
  • Summary 6 Major Processors of Starchy Roots 2024
CATEGORY DATA
  • Table 67 Total Sales of Starchy Roots by Category: Total Volume 2019-2024
  • Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2019-2024
  • Table 69 Retail Sales of Starchy Roots by Category: Volume 2019-2024
  • Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2019-2024
  • Table 71 Retail Sales of Starchy Roots by Category: Value 2019-2024
  • Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2019-2024
  • Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2024-2029
  • Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2024-2029
  • Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2024-2029
  • Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2024-2029
  • Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2024-2029
  • Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2024-2029
FRUITS IN VIETNAMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Imported fruits expand in Vietnam in 2024
  • Building brands for local fruits bolsters local demand as authorities ramp up controls to improve safety and transparency
PROSPECTS AND OPPORTUNITIES
  • Development in logistics and rising health awareness will boost future demand for fruits
  • Exports to continue to impact domestic market throughout forecast period
  • Summary 7 Major Processors of Fruits 2024
CATEGORY DATA
  • Table 80 Total Sales of Fruits by Category: Total Volume 2019-2024
  • Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2019-2024
  • Table 82 Retail Sales of Fruits by Category: Volume 2019-2024
  • Table 83 Retail Sales of Fruits by Category: % Volume Growth 2019-2024
  • Table 84 Retail Sales of Fruits by Category: Value 2019-2024
  • Table 85 Retail Sales of Fruits by Category: % Value Growth 2019-2024
  • Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2024-2029
  • Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2024-2029
  • Table 89 Forecast Retail Sales of Fruits by Category: Volume 2024-2029
  • Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2024-2029
  • Table 91 Forecast Retail Sales of Fruits by Category: Value 2024-2029
  • Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2024-2029
NUTS IN VIETNAMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Category records solid growth as government keeps a close eye on peanuts
  • Social media activity boosts demand for imported nuts
PROSPECTS AND OPPORTUNITIES
  • Nuts will see further solid growth during the forecast period
  • Snacking as key occasion for nut consumption
  • Summary 8 Major Processors of Nuts 2024
CATEGORY DATA
  • Table 93 Total Sales of Nuts by Category: Total Volume 2019-2024
  • Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2019-2024
  • Table 95 Retail Sales of Nuts by Category: Volume 2019-2024
  • Table 96 Retail Sales of Nuts by Category: % Volume Growth 2019-2024
  • Table 97 Retail Sales of Nuts by Category: Value 2019-2024
  • Table 98 Retail Sales of Nuts by Category: % Value Growth 2019-2024
  • Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2024-2029
  • Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2024-2029
  • Table 102 Forecast Retail Sales of Nuts by Category: Volume 2024-2029
  • Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2024-2029
  • Table 104 Forecast Retail Sales of Nuts by Category: Value 2024-2029
  • Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2024-2029
EGGS IN VIETNAMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Eggs sees stable growth in 2024, supported by government control, e-commerce expansion and investment in branding
  • Competition intensifies for eggs in Vietnam, with players eyeing export opportunities to Muslim and other markets
PROSPECTS AND OPPORTUNITIES
  • Branded eggs set to rise robustly throughout the forecast period
  • Domestic market will see greater impact from exports
  • Summary 9 Major Processors of Eggs 2024
CATEGORY DATA
  • Table 106 Total Sales of Eggs: Total Volume 2019-2024
  • Table 107 Total Sales of Eggs: % Total Volume Growth 2019-2024
  • Table 108 Retail Sales of Eggs: Volume 2019-2024
  • Table 109 Retail Sales of Eggs: % Volume Growth 2019-2024
  • Table 110 Retail Sales of Eggs: Value 2019-2024
  • Table 111 Retail Sales of Eggs: % Value Growth 2019-2024
  • Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 113 Forecast Total Sales of Eggs: Total Volume 2024-2029
  • Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2024-2029
  • Table 115 Forecast Retail Sales of Eggs: Volume 2024-2029
  • Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2024-2029
  • Table 117 Forecast Retail Sales of Eggs: Value 2024-2029
  • Table 118 Forecast Retail Sales of Eggs: % Value Growth 2024-2029
SUGAR AND SWEETENERS IN VIETNAMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Branded sugar sees good growth in 2024
  • Consumption of sugar remains stable despite downturn in economy
PROSPECTS AND OPPORTUNITIES
  • Health-consciousness may undermine greater growth during forecast period
  • Vietnamese government will remain invested in supporting domestic sugar production
  • Summary 10 Major Processors of Sugar and Sweeteners 2024
CATEGORY DATA
  • Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2019-2024
  • Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2019-2024
  • Table 121 Retail Sales of Sugar and Sweeteners: Volume 2019-2024
  • Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2019-2024
  • Table 123 Retail Sales of Sugar and Sweeteners: Value 2019-2024
  • Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2019-2024
  • Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2024-2029
  • Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2024-2029
  • Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2024-2029
  • Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2024-2029
  • Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2024-2029
  • Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2024-2029