Fresh Food in Vietnam - Research and Markets

In 2023, inflation had a considerable impact on consumer behaviour and purchasing patterns, which affected the performance of the fresh food industry in Vietnam. Some categories, such as fruits and vegetables, felt the impact of inflation less than others. Moreover, the government and manufacturers tried to control the price of products through moves such as reducing the VAT rate from 10% to 8% from June 2023.

The Fresh Food in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2018-2022, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Fresh Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

FRESH FOOD IN VIETNAM

EXECUTIVE SUMMARY

Fresh food in 2023: The big picture
2023 key trends
Retailing developments
What next for fresh food?

MARKET DATA

Table 1 Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 3 Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 5 Retail Sales of Fresh Food by Category: Value 2018-2023
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2018-2023
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2018-2023
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2018-2023
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2023-2028
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2023-2028
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2023-2028
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2023-2028
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2023-2028
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

MEAT IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Inflation and economic slowdown affect consumers’ behaviour and the growth of meat
Rising health consciousness and fitness trend boost the growth of beef and chicken

PROSPECTS AND OPPORTUNITIES

Meat is expected to show healthier growth due to economic improvement and the recovery of tourism
Frozen meat is expected to increase gradually over the forecast period.
Summary 2 Major Processors of Meat 2023

CATEGORY DATA

Table 15 Total Sales of Meat by Category: Total Volume 2018-2023
Table 16 Total Sales of Meat by Category: % Total Volume Growth 2018-2023
Table 17 Retail Sales of Meat by Category: Volume 2018-2023
Table 18 Retail Sales of Meat by Category: % Volume Growth 2018-2023
Table 19 Retail Sales of Meat by Category: Value 2018-2023
Table 20 Retail Sales of Meat by Category: % Value Growth 2018-2023
Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2018-2023
Table 22 Forecast Sales of Meat by Category: Total Volume 2023-2028
Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2023-2028
Table 24 Forecast Retail Sales of Meat by Category: Volume 2023-2028
Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2023-2028
Table 26 Forecast Retail Sales of Meat by Category: Value 2023-2028
Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2023-2028

FISH AND SEAFOOD IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Fish and seafood sees growth in value and volume
Exporting enterprises find foothold in the domestic market

PROSPECTS AND OPPORTUNITIES

Fish and seafood is expected to grow healthily over the forecast period
Increasing export volume might affect consumer choice in fish and seafood
Summary 3 Major Processors of Fish and Seafood 2023

CATEGORY DATA

Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2018-2023
Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2018-2023
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2018-2023
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2018-2023
Table 32 Retail Sales of Fish and Seafood by Category: Value 2018-2023
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2018-2023
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2018-2023
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2023-2028
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2023-2028
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2023-2028
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2023-2028
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2023-2028
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2023-2028

PULSES IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Pulses witnesses positive volume growth in 2023.
Packaged pulses continue to generate interest amongst consumers.

PROSPECTS AND OPPORTUNITIES

Pulses is expected to see healthy growth over the forecast period
Online sales to gain share within pulses over the forecast period
Summary 4 Major Processors of Pulses 2023

CATEGORY DATA

Table 41 Total Sales of Pulses by Category: Total Volume 2018-2023
Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2018-2023
Table 43 Retail Sales of Pulses by Category: Volume 2018-2023
Table 44 Retail Sales of Pulses by Category: % Volume Growth 2018-2023
Table 45 Retail Sales of Pulses by Category: Value 2018-2023
Table 46 Retail Sales of Pulses by Category: % Value Growth 2018-2023
Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2018-2023
Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2023-2028
Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2023-2028
Table 50 Forecast Retail Sales of Pulses by Category: Volume 2023-2028
Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2023-2028
Table 52 Forecast Retail Sales of Pulses by Category: Value 2023-2028
Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2023-2028

VEGETABLES IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Vegetables category sees volumes rise
Packaged vegetables with QR code continue to gain favour from consumers

PROSPECTS AND OPPORTUNITIES

Vegetables category is expected to see further expansion over the forecast period.
Organic vegetables expected to see sales increase gradually.
Summary 5 Major Processors of Vegetables 2023

CATEGORY DATA

Table 54 Total Sales of Vegetables by Category: Total Volume 2018-2023
Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2018-2023
Table 56 Retail Sales of Vegetables by Category: Volume 2018-2023
Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2018-2023
Table 58 Retail Sales of Vegetables by Category: Value 2018-2023
Table 59 Retail Sales of Vegetables by Category: % Value Growth 2018-2023
Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2018-2023
Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2023-2028
Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2023-2028
Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2023-2028
Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2023-2028
Table 65 Forecast Retail Sales of Vegetables by Category: Value 2023-2028
Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2023-2028

STARCHY ROOTS IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Starchy roots category enjoys benefits from rising health awareness in Vietnam
Unit price of starchy roots increases in 2023

PROSPECTS AND OPPORTUNITIES

Starchy roots expected to see rising sales over the forecast period.
Increasing production volumes will help to stabilise the unit price in the potatoes category
Summary 6 Major Processors of Starchy Roots 2023

CATEGORY DATA

Table 67 Total Sales of Starchy Roots by Category: Total Volume 2018-2023
Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2018-2023
Table 69 Retail Sales of Starchy Roots by Category: Volume 2018-2023
Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2018-2023
Table 71 Retail Sales of Starchy Roots by Category: Value 2018-2023
Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2018-2023
Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2018-2023
Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2023-2028
Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2023-2028
Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2023-2028
Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2023-2028
Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2023-2028
Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2023-2028

FRUITS IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Inflation influences the consumption of fruits in 2023
Imported fruits continue to gain favour amongst consumers.

PROSPECTS AND OPPORTUNITIES

Further growth expected for fruits in the forecast period
Expansion of e-commerce
Summary 7 Major Processors of Fruits 2023

CATEGORY DATA

Table 80 Total Sales of Fruits by Category: Total Volume 2018-2023
Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2018-2023
Table 82 Retail Sales of Fruits by Category: Volume 2018-2023
Table 83 Retail Sales of Fruits by Category: % Volume Growth 2018-2023
Table 84 Retail Sales of Fruits by Category: Value 2018-2023
Table 85 Retail Sales of Fruits by Category: % Value Growth 2018-2023
Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2018-2023
Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2023-2028
Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2023-2028
Table 89 Forecast Retail Sales of Fruits by Category: Volume 2023-2028
Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2023-2028
Table 91 Forecast Retail Sales of Fruits by Category: Value 2023-2028
Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2023-2028

NUTS IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Nuts records healthy volume growth in 2023.
Online purchases draw in more customers and increase e-commerce's share

PROSPECTS AND OPPORTUNITIES

Nuts is expected to grow gradually over the forecast period
Health and wellness consciousness will boost growth of nuts in the future.
Summary 8 Major Processors of Nuts 2023

CATEGORY DATA

Table 93 Total Sales of Nuts by Category: Total Volume 2018-2023
Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2018-2023
Table 95 Retail Sales of Nuts by Category: Volume 2018-2023
Table 96 Retail Sales of Nuts by Category: % Volume Growth 2018-2023
Table 97 Retail Sales of Nuts by Category: Value 2018-2023
Table 98 Retail Sales of Nuts by Category: % Value Growth 2018-2023
Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2018-2023
Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2023-2028
Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2023-2028
Table 102 Forecast Retail Sales of Nuts by Category: Volume 2023-2028
Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2023-2028
Table 104 Forecast Retail Sales of Nuts by Category: Value 2023-2028
Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2023-2028

EGGS IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Inflation limits the growth rate of eggs in 2023
Retail e-commerce is increasing in Vietnam

PROSPECTS AND OPPORTUNITIES

Eggs expected to register growth on back of economic improvement and recovery of tourism
Eggs produced with humane models to gain in popularity over the forecast period
Summary 9 Major Processors of Eggs 2023

CATEGORY DATA

Table 106 Total Sales of Eggs: Total Volume 2018-2023
Table 107 Total Sales of Eggs: % Total Volume Growth 2018-2023
Table 108 Retail Sales of Eggs: Volume 2018-2023
Table 109 Retail Sales of Eggs: % Volume Growth 2018-2023
Table 110 Retail Sales of Eggs: Value 2018-2023
Table 111 Retail Sales of Eggs: % Value Growth 2018-2023
Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2018-2023
Table 113 Forecast Total Sales of Eggs: Total Volume 2023-2028
Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2023-2028
Table 115 Forecast Retail Sales of Eggs: Volume 2023-2028
Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2023-2028
Table 117 Forecast Retail Sales of Eggs: Value 2023-2028
Table 118 Forecast Retail Sales of Eggs: % Value Growth 2023-2028

SUGAR AND SWEETENERS IN VIETNAMKEY DATA FINDINGS

2023 DEVELOPMENTS

Sugar and sweeteners category grows well in 2023.
Online channel helps to boost sales of sugar and sweeteners.

PROSPECTS AND OPPORTUNITIES

Sugar and sweeteners expected to see further growth
Higher levels of health consciousness might dampen growth of sugar and sweeteners over the forecast period
Summary 10 Major Processors of Sugar and Sweeteners 2023

CATEGORY DATA

Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2018-2023
Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2018-2023
Table 121 Retail Sales of Sugar and Sweeteners: Volume 2018-2023
Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2018-2023
Table 123 Retail Sales of Sugar and Sweeteners: Value 2018-2023
Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2018-2023
Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2018-2023
Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2023-2028
Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2023-2028
Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2023-2028
Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2023-2028
Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2023-2028
Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2023-2028

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