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Rx/Reimbursement Adult Incontinence in Norway

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    Report

  • 19 Pages
  • March 2025
  • Region: Norway
  • Euromonitor International
  • ID: 4517594
Value sales of RX/reimbursement adult incontinence increased in 2024, driven by an ageing population and a rising obesity rate. The natural expansion of the potential user base contributed to steady demand, while growing health consciousness and hygiene awareness further encouraged individuals to seek medical assistance for incontinence issues.

The Rx/Reimbursement adult incontinence in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Rx/Reimbursement adult incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Ageing population and increased health awareness drive demand
  • Competitive landscape shaped by Essity’s dominance and product innovation
  • Distribution remains structured under the ‘blue receipt’ system
PROSPECTS AND OPPORTUNITIES
  • Steady growth anticipated despite rising costs and alternative management approaches
  • Sustainability and performance enhancements to remain key innovation drivers
  • Distribution to remain focused on prescription-based access with a digital expansion component
CATEGORY DATA
  • Table 1 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
  • Table 2 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024
  • Table 3 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2024-2029
  • Table 4 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2024-2029
TISSUE AND HYGIENE IN NORWAY
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 5 Birth Rates 2019-2024
  • Table 6 Infant Population 2019-2024
  • Table 7 Female Population by Age 2019-2024
  • Table 8 Total Population by Age 2019-2024
  • Table 9 Households 2019-2024
  • Table 10 Forecast Infant Population 2024-2029
  • Table 11 Forecast Female Population by Age 2024-2029
  • Table 12 Forecast Total Population by Age 2024-2029
  • Table 13 Forecast Households 2024-2029
MARKET DATA
  • Table 14 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 15 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 16 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 17 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 18 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 19 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 20 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 21 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources