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Retail Adult Incontinence in Poland

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    Report

  • 19 Pages
  • March 2024
  • Region: Poland
  • Euromonitor International
  • ID: 4517607
In 2023, the ageing population in Poland drove sales in adult retail incontinence goods, which saw positive, double-digit retail volume and value growth. As the number of older adults in need of special health assistance rose, this was accompanied by a growing awareness among consumers about the availability of absorbent products in pharmacies and drugstores.

The Retail Adult Incontinence in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail Adult Incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RETAIL ADULT INCONTINENCE IN POLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The ageing population supports sales of adult retail incontinence goods in 2023
  • Price-sensitive consumers opt for cheaper options, such as light products and menstrual care
  • Seni remains the leading brand, however, share is lost to smaller players
PROSPECTS AND OPPORTUNITIES
  • The ongoing ageing population creates solid growth opportunities for menstrual care
  • High prices continue to shape buying habits as sanitary towels challenge sales
  • Retail adult incontinence to attract new players, including private label
CATEGORY DATA
  • Table 1 Sales of Retail Adult Incontinence by Category: Value 2018-2023
  • Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
  • Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
  • Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
  • Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN POLAND
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2018-2023
  • Table 8 Infant Population 2018-2023
  • Table 9 Female Population by Age 2018-2023
  • Table 10 Total Population by Age 2018-2023
  • Table 11 Households 2018-2023
  • Table 12 Forecast Infant Population 2023-2028
  • Table 13 Forecast Female Population by Age 2023-2028
  • Table 14 Forecast Total Population by Age 2023-2028
  • Table 15 Forecast Households 2023-2028
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources