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Retail Adult Incontinence in India

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    Report

  • 22 Pages
  • April 2025
  • Region: India
  • Euromonitor International
  • ID: 4517624
Retail adult incontinence maintained dynamic volume and current value growth in India in 2024, with increases for both light and moderate/heavy adult incontinence. The category is being influenced by a combination of demographic trends, evolving perceptions, and innovations in product design. A major factor contributing to the increase in sales is the country’s ageing population.

The Retail Adult Incontinence in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail Adult Incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Ageing population and improved healthcare create demand for adult incontinence products
  • Brands focus on destigmatisation efforts and eco-friendly products
  • Offline retail continues to dominate, while retail e-commerce sees growth, mostly in urban areas
PROSPECTS AND OPPORTUNITIES
  • Adult pad type products to continue dominating over the forecast period
  • Retail e-commerce expected to be a primary driver of growth in the coming years
  • A focus on product development within retail adult incontinence in the forecast period
CATEGORY DATA
  • Table 1 Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
  • Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
  • Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
  • Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN INDIA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2019-2024
  • Table 8 Infant Population 2019-2024
  • Table 9 Female Population by Age 2019-2024
  • Table 10 Total Population by Age 2019-2024
  • Table 11 Households 2019-2024
  • Table 12 Forecast Infant Population 2024-2029
  • Table 13 Forecast Female Population by Age 2024-2029
  • Table 14 Forecast Total Population by Age 2024-2029
  • Table 15 Forecast Households 2024-2029
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources