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Retail Adult Incontinence in Hungary

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    Report

  • 19 Pages
  • March 2024
  • Region: Hungary
  • Euromonitor International
  • ID: 4517625
In 2023, retail value sales of adult incontinence goods in Hungary recorded double-digit growth while retail volume growth remained positive. Rising awareness surrounding adult incontinence further supported volume sales, with more consumers understanding the benefits of these products and wanting to obtain them when symptoms first occur. Moreover, growing shelf space in retail outlets and increasing product availability led to the growing popularity of retail adult incontinence goods.

The Retail Adult Incontinence in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail Adult Incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RETAIL ADULT INCONTINENCE IN HUNGARYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising awareness, education and availability support retail volume growth
  • Consumers migrate from retail goods to Rx/reimbursement products
  • Tena leads brands, introducing new female-focused products
PROSPECTS AND OPPORTUNITIES
  • Rx/reimbursement goods and competition from menstrual care challenge sales
  • The ageing population creates ongoing opportunities for adult incontinence goods
  • Supermarkets and hypermarkets drive growth as consumers appreciate convenience
CATEGORY DATA
  • Table 1 Sales of Retail Adult Incontinence by Category: Value 2018-2023
  • Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
  • Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
  • Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
  • Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN HUNGARY
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2018-2023
  • Table 8 Infant Population 2018-2023
  • Table 9 Female Population by Age 2018-2023
  • Table 10 Total Population by Age 2018-2023
  • Table 11 Households 2018-2023
  • Table 12 Forecast Infant Population 2023-2028
  • Table 13 Forecast Female Population by Age 2023-2028
  • Table 14 Forecast Total Population by Age 2023-2028
  • Table 15 Forecast Households 2023-2028
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources