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Retail Adult Incontinence in Estonia

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    Report

  • 19 Pages
  • March 2024
  • Region: Estonia
  • Euromonitor International
  • ID: 4517632
The surge in volume growth for light adult incontinence products in 2023 reflects an increasing trend towards proactive health management among consumers in Estonia. With a growing emphasis on personal wellness, individuals are seeking solutions that offer discreet and effective protection against light incontinence issues. The convenience and comfort provided by these products have led to their rising popularity among a wide demographic, including younger adults and active seniors.

The Retail Adult Incontinence in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail Adult Incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RETAIL ADULT INCONTINENCE IN ESTONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rise in demand for light adult incontinence products
  • Increased incidence of urinary incontinence driving sales
  • Known for the superior quality of its products, Essity AB maintains dominant position in retail adult incontinence
PROSPECTS AND OPPORTUNITIES
  • Actively lifestyles to boost demand for light adult incontinence products
  • Sustained growth in moderate/heavy adult incontinence thanks to ageing population
  • Convenience and privacy to drive sales through e-commerce
CATEGORY DATA
  • Table 1 Sales of Retail Adult Incontinence by Category: Value 2018-2023
  • Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
  • Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
  • Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
  • Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN ESTONIA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What's next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2018-2023
  • Table 8 Infant Population 2018-2023
  • Table 9 Female Population by Age 2018-2023
  • Table 10 Total Population by Age 2018-2023
  • Table 11 Households 2018-2023
  • Table 12 Forecast Infant Population 2023-2028
  • Table 13 Forecast Female Population by Age 2023-2028
  • Table 14 Forecast Total Population by Age 2023-2028
  • Table 15 Forecast Households 2023-2028
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources