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Retail Adult Incontinence in Bulgaria

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    Report

  • 20 Pages
  • March 2025
  • Region: Bulgaria
  • Euromonitor International
  • ID: 4517674
Retail adult incontinence in Bulgaria reported strong retail volume and current value growth over 2024, driven by increasing awareness of incontinence as a health issue and the availability of such products. Bulgaria’s ageing population is creating a higher incidence of urological problems in the country, since incontinence can naturally occur with age and alongside different illnesses, such as multiple sclerosis, diabetes, arthritis or Parkinson's disease.

The Retail Adult Incontinence in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail Adult Incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Strong growth as awareness expands of incontinence issues and products
  • Cost of living pressures drive sales of more affordable products
  • Health and beauty specialists are primary channel
PROSPECTS AND OPPORTUNITIES
  • Adult incontinence faces strong growth prospects
  • E-commerce to extend its role in distribution
  • Innovation will focus heavily on improving efficacy
CATEGORY DATA
  • Table 1 Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
  • Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
  • Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
  • Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN BULGARIA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2019-2024
  • Table 8 Infant Population 2019-2024
  • Table 9 Female Population by Age 2019-2024
  • Table 10 Total Population by Age 2019-2024
  • Table 11 Households 2019-2024
  • Table 12 Forecast Infant Population 2024-2029
  • Table 13 Forecast Female Population by Age 2024-2029
  • Table 14 Forecast Total Population by Age 2024-2029
  • Table 15 Forecast Households 2024-2029
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources