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Retail Adult Incontinence in the United Kingdom

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    Report

  • 21 Pages
  • April 2025
  • Region: United Kingdom
  • Euromonitor International
  • ID: 4535484
Retail adult incontinence in the UK continued to record strong growth rates in 2024, driven by demographic trends. As the local population is ageing, the occurrence of incontinence is increasing and therefore the demand for accessible products offering protection is growing. However, age is not the only factor supporting demand, as obesity is also a strong growth driver.

The Retail Adult Incontinence in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail Adult Incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Light adult incontinence remains most popular format in category
  • Essity retains dominance with Tena range
  • E-commerce makes further share gain in 2024
PROSPECTS AND OPPORTUNITIES
  • Ageing population set to drives sales over forecast period
  • E-commerce offers further growth potential as convenient and discreet channel
  • New drug could potentially impact demand for retail adult incontinence
CATEGORY DATA
  • Table 1 Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
  • Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
  • Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
  • Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2019-2024
  • Table 8 Infant Population 2019-2024
  • Table 9 Female Population by Age 2019-2024
  • Table 10 Total Population by Age 2019-2024
  • Table 11 Households 2019-2024
  • Table 12 Forecast Infant Population 2024-2029
  • Table 13 Forecast Female Population by Age 2024-2029
  • Table 14 Forecast Total Population by Age 2024-2029
  • Table 15 Forecast Households 2024-2029
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources