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Mass Beauty and Personal Care in Cameroon

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    Report

  • 22 Pages
  • July 2024
  • Region: Cameroon
  • Euromonitor International
  • ID: 4538285
Mass beauty and personal care in Cameroon demonstrated remarkable resilience in the face of challenging economic circumstances in 2023. Inflation and a persistent socio-political crisis have pushed Cameroonians towards more frugal spending habits, prioritising cost-effective beauty solutions. This trend has particularly benefited specific mass beauty and personal care categories, including body lotions, facial cleansers, and bar soaps. Local brands like Everybody Carot, Beon Body Lotion, Primo,

The Mass Beauty and Personal Care in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Resilience in challenging times: Mass beauty and personal care shows growth
  • Beon: The champion of affordability in hair care
  • The rise of local beauty brands
PROSPECTS AND OPPORTUNITIES
  • Demographic boom a boon for baby and child-specific products and shower gels
  • Mass deodorants and fragrances set to thrive
  • Seizing growth opportunities in mass beauty and personal care
CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN CAMEROON
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources