Fast Food Restaurants in Texas - Industry Market Research Report

Drive Through: a Growing Texas Population Will Likely Result a Larger Market of Potential Consumers

Fast Food Restaurants in Texas

The Fast Food Restaurants industry in Texas has fared well over the past five years, primarily due to rising consumer spending in conjunction with declining unemployment and faster, on-the-go lifestyles. While some industry operators have struggled with changing consumer preferences toward more healthful offerings, fast food restaurants have fared particularly well due to their low-price points and added convenience. Many industry operators have expanded menu offerings, increasing the number of healthful offerings available, while attempting to maintain interest among their core demographic. However, demand has suffered somewhat amid a decline in demand for traditional fast food in lieu of other competitors' offerings, both internally and externally. Over the next five years to 2022, industry revenue is expected to continue increasing. Consumer spending in Texas is expected to increase further, while the population of Texas is also expected to increase faster than the national rate,

This industry comprises restaurants where patrons pay for quick-service food products before eating. Purchases may be consumed on-site, taken out or delivered. Gross revenue is derived from both franchised and company-owned stores. Franchise fees, which are up-front costs associated with opening a franchise, are accounted for in industry revenue. This industry excludes coffee and snack shops. Most establishments also sell beverages including water, juice and sodas, but usually no alcohol.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.