1 Introduction
1.1 Objectives of Study
1.2 Definition
1.3 Scope of Market
1.3.1 Markets Covered
1.3.2 Years Considered for Study
1.4 Currency
1.5 Limitations
1.6 Market Stakeholders
2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 List of Major Secondary Sources
2.1.1.2 Secondary Sources
2.1.2 Primary Data
2.1.2.1 Primary Interviews With Experts
2.1.2.2 Key Data From Primary Sources
2.1.2.3 Key Industry Insights
2.1.2.4 Breakdown of Primaries
2.1.3 Secondary & Primary Research
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.1.1 Approach for Capturing the Market Size By Bottom-Up Analysis (Demand Side)
2.2.2 Top-Down Approach
2.2.2.1 Approach for Capturing the Market Size By Top-Down Analysis (Supply Side)
2.3 Data Triangulation
2.4 Research Assumptions
4 Premium Insights
4.1 Attractive Growth Opportunities in the Contextual Advertising Market
4.2 Contextual Advertising Market, By Type
4.3 Contextual Advertising Market, By Deployment
4.4 Contextual Advertising Market in APAC, By Industry and Region
4.5 Contextual Advertising Market, By Industry
4.6 Contextual Advertising Market, By Region
5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growing Social Media Users
5.2.1.2 Personalized Marketing Strategies
5.2.1.3 Growing Trend of Mobile Advertisement
5.2.2 Restraints
5.2.2.1 Privacy Concerns Due to Behavioral Tracking
5.2.2.2 Low Conversion Ratio Due to User Annoyance
5.2.3 Opportunities
5.2.3.1 Trending AI and Big Data Analytics in Digital Marketing
5.2.3.2 Integration of AR and VR for Digital Customer Engagement
5.2.4 Challenges
5.2.4.1 Varying Standards of Regulation Policies
5.2.4.2 Selection of Relevant Digital Techniques and Vendors
5.3 Ecosystem/Value Chain Analysis
5.3.1 Advertisers
5.3.2 Technology Providers
5.3.3 Publishers
6 Contextual Advertising Market, By Approach
6.1 Introduction
6.2 Mass Contextual Advertising
6.3 Focused Contextual Advertising
6.4 Contextual Behavioral Advertising
6.5 Contextual Billboard Advertising
7 Contextual Advertising Market, By Type
7.1 Introduction
7.2 Activity-Based Advertising
7.3 Location-Based Advertising
7.4 Others
7.4.1 In-App Advertising
7.4.2 In-Video Advertising
8 Contextual Advertising Market, By Deployment
8.1 Introduction
8.2 Mobile Devices
8.3 Desktops
8.4 Digital Billboards
9 Contextual Advertising Market, By Industry
9.1 Introduction
9.2 Consumer Goods, Retail, and Restaurants
9.3 Telecom and IT
9.4 Banking, Financial Services, and Insurance (BFSI)
9.5 Media and Entertainment
9.6 Travel, Transportation, and Automobiles
9.7 Healthcare
9.8 Academia and Government
9.9 Others
10 Contextual Advertising Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 Rest of Europe (RoE)
10.4 APAC
10.4.1 China
10.4.2 Japan
10.4.3 Rest of APAC
10.5 RoW
10.5.1 Middle East and Africa (MEA)
10.5.2 South America
11 Competitive Landscape
11.1 Overview
11.2 Market Ranking of Players, 2017
11.3 Competitive Scenario
11.3.1 Product Launches and Developments
11.3.2 Partnerships, Agreements, and Collaborations
11.3.3 Acquisitions
12 Company Profiles
12.1 Key Players
(Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis)*
12.1.1 Google
12.1.2 Media.Net (Acquired By Beijing Miteno Communication Technology)
12.1.3 Facebook
12.1.4 Microsoft
12.1.5 Amazon.Com
12.1.6 Aol
12.1.7 Yahoo
12.1.8 Twitter
12.1.9 IAC
12.1.10 Amobee (Subsidiary of Singapore Telecommunications)
*Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.
12.2 Key Innovators
12.2.1 Act-On Software
12.2.2 Simplycast
12.2.3 Inmobi
12.2.4 Flytxt
12.2.5 Infolinks
12.3 Other Important Players
12.3.1 Adobe Systems
12.3.2 Sap
12.3.3 Marketo
12.3.4 Millennial Media
12.3.5 Flurry (Yahoo’s Developer Network)
13 Appendix
13.1 Discussion Guide
13.2 Knowledge Store: Subscription Portal
13.3 Introducing RT: Real-Time Market Intelligence
13.4 Available Customizations
13.5 Related Reports
13.6 Author Details
List of Tables
Table 1 Contextual Advertising Market, By Type, 2015–2023 (USD Billion)
Table 2 Market for Activity-Based Advertising, By Deployment, 2015–2023 (USD Billion)
Table 3 Market for Location-Based Advertising, By Deployment, 2015–2023 (USD Billion)
Table 4 Market for Other Advertising Types, By Deployment, 2015–2023 (USD Billion)
Table 5 Contextual Advertising Market, By Deployment, 2015–2023 (USD Billion)
Table 6 Market for Contextual Advertising Through Mobile Devices, By Region, 2015–2023 (USD Billion)
Table 7 Market for Contextual Advertising Through Mobile Devices, By Type, 2015–2023 (USD Billion)
Table 8 Market for Contextual Advertising Through Desktops, By Region, 2015–2023 (USD Billion)
Table 9 Market for Contextual Advertising Through Desktops, By Type, 2015–2023 (USD Billion)
Table 10 Market for Contextual Advertising Through Digital Billboards, By Region, 2015–2023 (USD Billion)
Table 11 Market for Contextual Advertisings Through Digital Billboards, By Type, 2015–2023 (USD Billion)
Table 12 Contextual Advertising Market, By Industry, 2015–2023 (USD Billion)
Table 13 Contextual Advertising Market for Consumer Goods, Retail, and Restaurants, By Region, 2015–2023 (USD Billion)
Table 14 Contextual Advertising Market for Telecom and It, By Region, 2015–2023 (USD Billion)
Table 15 Contextual Advertising Market for BFSI, By Region, 2015–2023 (USD Billion)
Table 16 Contextual Advertising Market for Media and Entertainment, By Region, 2015–2023 (USD Billion)
Table 17 Contextual Advertising Market for Travel, Transportation, and Automobiles, By Region, 2015–2023 (USD Billion)
Table 18 Contextual Advertising Market for Healthcare, By Region, 2015–2023 (USD Billion)
Table 19 Contextual Advertising Market for Academia and Government, By Region, 2015–2023 (USD Billion)
Table 20 Contextual Advertising Market for Other Industries, By Region, 2015–2023 (USD Billion)
Table 21 Contextual Advertising Market, By Region, 2015–2023 (USD Billion)
Table 22 Contextual Advertising Market in North America, By Country, 2015–2023 (USD Billion)
Table 23 Contextual Advertising Market in North America, By Industry, 2015–2023 (USD Billion)
Table 24 Contextual Advertising Market in Europe, By Country/Region, 2015–2023 (USD Billion)
Table 25 Contextual Advertising Market in Europe, By Industry, 2015–2023 (USD Billion)
Table 26 Contextual Advertising Market in APAC, By Country/Region, 2015–2023 (USD Billion)
Table 27 Contextual Advertising Market in APAC, By Industry, 2015–2023 (USD Billion)
Table 28 Contextual Advertising Market in RoW, By Region, 2015–2023 (USD Billion)
Table 29 Contextual Advertising Market in RoW, By Industry, 2015–2023 (USD Billion)
Table 30 Ranking of the Top 5 Players in the Contextual Advertising Market, 2017
Table 31 Product Launches and Developments, 2017 –2018
Table 32 Partnerships, Agreements, and Collaborations, 2015–2018
Table 33 Acquisitions, 2014–2017
List of Figures
Figure 1 Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Data Triangulation
Figure 5 Assumptions of Research Study
Figure 6 Contextual Advertising Market, 2015–2023
Figure 7 Activity-Based Advertising Type to Hold the Largest Size of the Contextual Advertising Market in 2018
Figure 8 Market for Contextual Advertising Through Mobile Devices to Grow at the Highest CAGR During the Forecast Period
Figure 9 Consumer Goods, Retail, and Restaurants Industry to Hold the Largest Size of the Contextual Advertising Market in 2018
Figure 10 North America Held the Largest Share of the Contextual Advertising Market in 2017
Figure 11 Contextual Advertising Market in APAC to Grow at the Highest Rate During the Forecast Period
Figure 12 Activity-Based Advertising to Hold the Largest Size of the Contextual Advertising Market Throughout the Forecast Period
Figure 13 Mobile Devices to Hold the Largest Size of the Contextual Advertising Market in 2018
Figure 14 China to Hold the Largest Share of the Contextual Advertising Market in APAC in 2018
Figure 15 Consumer Goods, Retail, and Restaurants to Hold the Largest Size of the Contextual Advertising Market Throughout the Forecast Period
Figure 16 US to Hold the Largest Share of the Contextual Advertising Market in 2018
Figure 17 Contextual Advertisement Market
Figure 18 Contextual Advertising Market: Value Chain Analysis
Figure 19 Contextual Advertising Market, By Approach
Figure 20 Contextual Advertising Market, By Type
Figure 21 Activity-Based Advertising is Expected to Grow at the Highest CAGR in the Contextual Advertising Market During Forecast Period
Figure 22 Mobile Devices to Hold the Largest Size of the Market for Activity-Based Advertising Throughout the Forecast Period
Figure 23 Contextual Advertising Market, By Deployment
Figure 24 Mobile Devices to Dominate the Overall Contextual Advertising Market During the Forecast Period
Figure 25 Contextual Advertising Through Mobile Devices in APAC to Grow at the Highest CAGR During the Forecast Period
Figure 26 Market for Contextual Advertising Through Digital Billboards in APAC to Grow at the Highest CAGR During the Forecast Period
Figure 27 Contextual Advertising Market, By Industry
Figure 28 Contextual Advertising Market for Consumer Goods, Retail, and Restaurants to Grow at the Highest CAGR During the Forecast Period
Figure 29 Contextual Advertising Market for Consumer Goods, Retail, and Restaurants in APAC to Grow at the Highest CAGR During the Forecast Period
Figure 30 Contextual Advertising Market for BFSI in APAC to Grow at the Highest CAGR During the Forecast Period
Figure 31 Contextual Advertising Market for the Healthcare Industry in APAC to Grow at the Highest CAGR During the Forecast Period
Figure 32 Contextual Advertising Market, By Geography
Figure 33 Geographic Snapshot of the Contextual Advertising Market (2018–2023)
Figure 34 Snapshot of the Contextual Advertising Market in North America
Figure 35 Snapshot of the Contextual Advertising Market in Europe
Figure 36 Snapshot of the Contextual Advertising Market in APAC
Figure 37 Snapshot of the Contextual Advertising Market in RoW
Figure 38 Growth Strategies Adopted By Market Players Between 2014 and 2018
Figure 39 Google: Company Snapshot
Figure 40 Facebook: Company Snapshot
Figure 41 Microsoft: Company Snapshot
Figure 42 Amazon.Com: Company Snapshot
Figure 43 Yahoo: Company Snapshot
Figure 44 Twitter: Company Snapshot
Figure 45 IAC: Company Snapshot
