Ensuring Effective Market Analysis
Course Overview:
Analysis Methodology training provides a set of principles and guidelines for designing the analysis project that when adhered to, ensures project timeline and scope are met; all pertinent information is uncovered; and the necessary sources are intricately involved throughout the process. A structured plan allows the uncovering of data that maximizes decision-making. This online training course is 8 hours in length and consist of discussion, exercises and quizzes that encourage learning.
It delivers tools to:
- Create a repeatable and disciplined analysis methodology
- Determine data and non-data related project assumptions that influence the input and output of the analysis effort
- Build a complete project workflow chart from start to finish
- Gain upfront stakeholder consensus on the analysis approach
The course provider focuses on the industrial marketplace, helping them become stronger, faster and more effective marketers. Its mission is to maximize the Marketing ROI for clients.
Course Content
Course Takeaways
Learn how to:
- Optimize project structure, scope, timeline and workflow for superior results
- Assess the functional areas that should be involved and the roles providing input
- Set the project review and approval process, ensuring timely & pertinent feedback
- Balance project input from internal and external sources to include marketplace and company data points
- Utilize the Do’s & Don’ts of analysis methodology design
Samples
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Course Provider
Ms Vernadine Merrick,
President ,
Industrial Prosperity 365Vernadine Merrick, President of Industrial Prosperity 365 Consulting is a graduate of Carnegie Mellon University’s Tepper School of Business. She has a MBA with a concentration in Marketing. Ms. Merrick has an undergraduate degree in Chemical Engineering (Paper Science focus).
For 23 years Ms. Merrick, has helped businesses gain market focus in order to increase profits, reach aggressive growth targets and secure and expand their customer base in an ever-intensifying competitive business landscape. She has held leading marketing positions for Fortune 500 and global companies such as Honeywell Inc., ABB Inc. and Duke Energy.
Ms. Merrick has also worked with smaller private firms and startup companies where she has created entire marketing organizations from the ground up. Ms. Merrick taught small business classes on marketing while at Carnegie Mellon University, helping those with business dreams bring them to reality.
She has in-depth experience in Strategy, Global Marketing, Market Management, Product Management, Market Planning & Analysis, Marketing Communications, Sales and Sales Training. Ms. Merrick specializes in start-ups within large organizations.
What Others Have Said About Ms. Merrick…
“Vernadine Merrick’s market analysis of the Power market has been insightful and informative,” Jim Rogers, Former CEO of Duke Energy.
“Vernadine's intelligence, experience and people skills allow her to meet and exceed ambitious goals.... She was a significant reason for sales growth and was a significant factor in their success." Jim Herbst, Former President of Eastern Region for Henry Wurst, Inc.
"Vernadine is well-rounded in business/marketing and very knowledgeable in her field. I strongly endorse Vernadine. She can be an asset in any company that wants to succeed." Lakshmi Jayanty, Information Technology and Services Professional, formerly ABB Inc.
Who Should Attend
Intended for:
- Marketing personnel,
- Product Management,
- Business Development,
- Entrepreneurs
- Venture Capitalists who are seeking strategic marketing knowledge
