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The report titled "India Water Purifier Market Overview, 2018-2023" provides a comprehensive analysis of the water purifier market in India. The report offers a complete guide to the size and share of the market at a national level. Along with historic data, it also provides the latest sales data - thus allowing you to identify the market segments driving growth. The report also identifies leading companies and brands, along with examining competition among them. Forecasts through four years demonstrate how the market is set to change in coming years. The publisher employs comprehensive and iterative research methodology focused on minimizing errors in order to provide the most accurate estimates and forecast possible.
India Water Purifier market has increased with CAGR around 14% during review period in volume terms. It is comprised of RO+ water purifier, UV water purifier and offline or gravity based water purifier. Total water purifier market has segmented into organised water purifier and unorganised water puffier. Both these market has made up of Ro+ water purifier, UV water purifier and Offline/Gravity based water purifier. RO+ water purifier is combination of RO + UV, RO + UF, RO + UV + UF+ etc. Among these, basic RO is major market share holder but will be beaten by Ro + UV + UF at the end of 2022-23. In the year 2016-17, RO+ water purifier and UV water purifier have contributed more than 75% to the total water purifier market in value terms.
Major players operating in the water purifier market of India are Eureka Forbes Ltd, Kent RO Systems Limited, Hindustan Unilever Limited, Tata Chemicals Limited, Livpure Pvt. Ltd., Panasonic India Pvt. Ltd., LG Electronics India Pvt. Ltd., Blue Star Limited, Ion Exchange India Ltd., Okaya Power Pvt Ltd.
Objective of the study:
- To present a global and Indian overview on water purifier industry.
- To analyze and forecast the market size of India water purifier, in terms of value.
- To analyze and forecast the market size of India water purifier, in terms of volume.
- To define, classify and forecast water purifier market on the basis of segments like organised and unorganised, RO+, UV and offline water purifier
- To strategically profile leading players, which are operating in the water purifier industry of India
Approach for the Report:
The researchers performed primary as well as secondary research for this study. Initially, a list of manufacturers and suppliers operating in the water purifier market of India were sourced through secondary sources. With the identified companies and consumers, primary research was carried out which included conducting online surveys, competitor analysis and exhaustive personal interviews - both face to face as well as telephonic basis, to extract maximum information from participants like industry executives/ distributors or consumers. Primary research gave us an idea of company revenues, export, pricing, geographical presence, channel partner model, USP etc. and also helped us to identify various small players who otherwise have less presence on the web.
The researcher seeks secondary data from third-party sources such as published articles, company websites, magazine articles, associations, trade journals, annual reports, government official websites and other paid database sources. In addition, data is also mined from a host of reports in our repository, as well as a number of paid databases of Indian government. Using both primary and secondary information, The researchers calculated the market size through a bottom-up approach, where manufacturers’ value sales data for different types of water purifier products were recorded and subsequently forecasted for the future years.
Scope of the Report:
“India Water Purifier Overview, 2018-2023'” discusses the following aspects of water purifier market in India:
- India Water Purifier Market Size By Value & Forecast
- India Water Purifier Market Size By Volume & Forecast
- India Organized Water Purifier Market Size By Value & Forecast
- India Organized Water Purifier Market Size By Volume & Forecast
- India Unorganized Water Purifier Market Size By Value & Forecast
- India Unorganized Water Purifier Market Size By Volume & Forecast
- India Water Purifier Segmental Analysis: By Company, By Segment,
- India RO+ Water Purifier Market Size By Value & Forecast
- India RO+ Water Purifier Market Size By Volume & Forecast
- India Water Purifier Segmental Analysis: By Product Type
- India UV Water Purifier Market Size By Value & Forecast
- India UV Water Purifier Market Size By Volume & Forecast
- India Offline/ Gravity Water Purifier Market Size By Value & Forecast
- India Offline/ Gravity Water Purifier Market Size By Volume & Forecast
- Key Vendors in this market space
Table of Contents
1. Executive Summary
Executive Summary
Unlike RO water purifier, UV and UF technologies are major chunk for organised player rather unorganised one.
In water purifier market, distribution channel of different type of water purifier is clearly different. RO water purifier is majorly sold by unorganised whereas UV and UV are forte of organised players.
The water purifier market in India has witnessed a growth in recent years and the surge in growth is majorly originated from growth in the organized sector and the availability of affordable purifiers. Organized water purifier market comprises of large companies such as Eureka Forbes, Kent RO, HUL, Livpure and Tata which posses the maximum market share in the organized sector. The Indian market for water purifiers is witnessing noteworthy changes as a result of introduction of new technologies, such as ultra-filtration, micro filtration, combination systems etc. Kent introduced RO technology in India in 1999. Prior to this, RO water purifiers had hardly any presence in India, and UV water purifiers held the lion’s share.
The researcher has stated that total water purifier market is expected have volume CAGR of more than 10% from 2017-18 to 2022-23 in its research report 'India Water Purifier Market Overview, 2018-2023'. Total water purifier market has segmented into organised water purifier and unorganised water puffier. Both these market has made up of Ro+ water purifier, UV water purifier and Offline/Gravity based water purifier. RO+ water purifier is combination of RO + UV, RO + UF, RO + UV + UF+ etc. Among these, basic RO is major market share holder but will be beaten by Ro + UV + UF at the end of 2022-23. In the year 2016-17, RO+ water purifier and UV water purifier have contributed more than 75% to the total water purifier market in value terms. In organised market, RO water purifier has higher CAGR in comparison to UV and Offline water purifiers. On the other hand, in unorganised market, offline water purifier has higher CAGR from 2011-12 to 2016-17.
Introduction of new technologies and availability of low cost purifiers from large companies has increased the penetration of UV water purifiers. Most new entrants are also quite capable of investing in R&D and are not lagging behind in innovation. Unorganised players have chosen online distribution channel for their products, they offer same features of branded one in lower cost which has also intended people to buy water purifier from them. Eureka Forbes is offering RO water purifiers under the brand names, Aquaguard and Aquasure, with the former being sold through direct sales channel while the latter is sold via the retail channel. On the other hand, Kent is leader in RO water purifier and HUL is in offline or gravity based water purifier under brand name ' Pureit'. Thus, in the total organised market, UV and UF water purifier holds more than 70% in volume terms whereas Ro water purifier hold more than 60% in volume terms.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Eureka Forbes
- Kent RO Systems Limited
- Hindustan Unilever Limited
- Tata Chemicals Limited
- Luminous Power Technology
