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Sunglasses in Poland

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    Report

  • 17 Pages
  • May 2024
  • Region: Poland
  • Euromonitor International
  • ID: 4604450
Sunglasses continue to exhibit robust growth in eyewear in Poland in 2024, albeit at a slightly slower pace compared to the previous year. Despite economic challenges stemming from the cost-of-living crisis, the category remains one of the fastest-growing in eyewear in Poland. Notably, there is a noticeable shift in consumer behaviour towards sunglasses, with more Polish consumers viewing them not only as fashion accessories but also as essential protection against harmful UV rays.

The Sunglasses in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sunglasses market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sunglasses: A dynamic product area in Poland
  • Multinational companies maintain dominance
  • Innovative retail strategies in response to economic challenges
PROSPECTS AND OPPORTUNITIES
  • Luxury brands to see growth in sunglasses
  • Price and shape remain key factors for consumers
  • E-commerce development
CATEGORY DATA
  • Table 1 Sales of Sunglasses: Volume 2019-2024
  • Table 2 Sales of Sunglasses: Value 2019-2024
  • Table 3 Sales of Sunglasses: % Volume Growth 2019-2024
  • Table 4 Sales of Sunglasses: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Sunglasses: % Value 2019-2023
  • Table 6 LBN Brand Shares of Sunglasses: % Value 2020-2023
  • Table 7 Distribution of Sunglasses by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Sunglasses: Volume 2024-2029
  • Table 9 Forecast Sales of Sunglasses: Value 2024-2029
  • Table 10 Forecast Sales of Sunglasses: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Sunglasses: % Value Growth 2024-2029
EYEWEAR IN POLAND
EXECUTIVE SUMMARY
  • Eyewear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for eyewear?
MARKET DATA
  • Table 12 Sales of Eyewear by Category: Volume 2019-2024
  • Table 13 Sales of Eyewear by Category: Value 2019-2024
  • Table 14 Sales of Eyewear by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Eyewear by Category: % Value Growth 2019-2024
  • Table 16 NBO Company Shares of Eyewear: % Value 2019-2023
  • Table 17 LBN Brand Shares of Eyewear: % Value 2020-2023
  • Table 18 Distribution of Eyewear by Format: % Value 2019-2024
  • Table 19 Forecast Sales of Eyewear by Category: Volume 2024-2029
  • Table 20 Forecast Sales of Eyewear by Category: Value 2024-2029
  • Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2024-2029
  • Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2024-2029
APPENDIXDISCLAIMER
SOURCES
  • Summary 1 Research Sources