Fruit Powder Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The fruit powder market is poised to register a CAGR of 4.15% during the forecast period (2022-2027).

The COVID-19 outbreak has come as a boon for the fruit ingredient manufacturers, as there was extensive demand for consumer goods, including processed and packaged food products with fruit-based ingredients. However, at the beginning of 2020, the supply of fruits was damaged by the restricted movement of goods. Thereby, in Europe, the cost of fruits escalated dramatically. For example, according to the UFC-Que Choisir consumer Union, the price of bananas sold in France increased by 12% between March and April 2020, while the price of apples increased by 9%. The main reason for the price increase is the continuous difficulty in importing items from other countries due to the coronavirus. In all, prices have risen by an average of 9% across the board. Thus, the increased price of raw materials impacted the fruit powder market for a short period.

A rising number of health-conscious consumers, who are inclined toward a healthier lifestyle, have been shifting preferences from artificial ingredients to completely natural products. This created growth avenues for the market studied. The availability of customized fruit powders is a significant trend that is expected to gain traction in the market studied in the coming years. Increasing demand for super fruit powders is anticipated to be a vital factor driving the growth of the market studied over the forecast period.

Due to shifting consumer trends and culinary tastes, fruit powders are increasingly being used as sugar alternatives in the baking and confectionery industry. In baking recipes, fruit powders are seen as a healthier alternative to refined white sugar. This is one of the primary causes driving up the demand for fruit powder throughout the world. ​

Key Market Trends

Growing Consumption of Organic Fruit Powder

The way consumers perceive organic food products can be seen in their purchasing patterns, which are changing continuously with time. The effects of organic products on consumer health are the most influential factors for the expansion of the organic products market. This, in turn, is increasing the demand for organically processed fruit powder in different end-user industries. For instance, organic food sales in the United States increased by a record 12.8% in 2020 to a new high of USD 56.4 billion, according to the Organic Trade Association. Almost 6% of the food sold in the United States last year was certified organic, reflecting strong, pandemic-driven demand across nearly every organic food aisle. The rise of organic and clean-label fruit powder ingredients can be seen all across the industry. Thus, Fruit d’Or Nutraceuticals, introduced organic cranberry juice powders to both the beverage and dietary supplement markets.

Europe Holds the Major Share

Major drivers of the fruit powder ingredient market in Europe include an aging population, increasing demand for nutritional and functional foods, particularly bakery products, and increased health concerns among consumers. Germany and France dominate the regional market. The food processing ingredients industry is highly focused on sustainability. This indicates that most companies have an in-built sustainability strategy that creates continuity in the entire flow, from cultivation to food processing. For instance, retail outlets are increasingly demanding a sustainability commitment or proper labeling from ingredient manufacturers. Germany provides a favorable geographical location for fruit ingredient manufacturers, as it is centrally located in Europe with extremely well-developed transportation channels and well-situated food processors to export fruit powders to other European countries. Symrise (Diana Group) and Naturex are some of the companies selling fruit powders in the region.

Competitive Landscape

The fruit powder market is highly competitive, with various small and medium local players holding significant shares. Some of the best-performing companies in the marketplace are Kanegrade Ltd and Dohler Group. Other major players in the market include Paradiesfrucht GmbH and NutraDry​. Additionally, these companies are acquiring other small ingredient companies so as to improve their presence in the rest of the world. For instance, Dohler acquired the dry ingredient specialist, Molda, which is based in Germany. Molda’s product portfolio ranges from freeze-dried fruits, fruit granulates, fruit pieces, and fruit powders.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

This product will be delivered within 2 business days.