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Tourism Flows in Thailand

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    Report

  • 25 Pages
  • September 2024
  • Region: Thailand
  • Euromonitor International
  • ID: 4663181
Despite three consecutive years of strong volume growth, the number of inbound arrivals to Thailand remained below pre-pandemic levels in the first half of 2024, primarily due to the slow recovery of Chinese tourists. The number of inbound arrivals from mainland China has fallen short of expectations, attributed to the sluggish recovery of its economy and a shift towards domestic tourism.

The Tourism Flows in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Domestic Tourism, Inbound Arrivals, Outbound Departures.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tourism Flows market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Inbound arrivals lag behind pre-pandemic levels amid slow recovery of Chinese tourism, prompting visa exemptions to boost visitors
  • Domestic tourism grows amid influencer promotion, yet spending remains sluggish due to economic concerns and rising travel costs
PROSPECTS AND OPPORTUNITIES
  • Tourism Authority of Thailand targets millennial and Generation Z travellers with various soft power campaigns
  • Government views MICE as growth opportunity
CATEGORY DATA
  • Table 1 Inbound Arrivals: Number of Trips 2019-2024
  • Table 2 Inbound Arrivals by Country: Number of Trips 2019-2024
  • Table 3 Inbound City Arrivals 2019-2024
  • Table 4 Inbound Tourism Spending: Value 2019-2024
  • Table 5 Forecast Inbound Arrivals: Number of Trips 2024-2029
  • Table 6 Forecast Inbound Arrivals by Country: Number of Trips 2024-2029
  • Table 7 Forecast Inbound Tourism Spending: Value 2024-2029
  • Table 8 Domestic Tourism by Destination: Number of Trips 2019-2024
  • Table 9 Domestic Spending: Value 2019-2024
  • Table 10 Forecast Domestic Tourism by Destination: Number of Trips 2024-2029
  • Table 11 Forecast Domestic Spending: Value 2024-2029
  • Table 12 Outbound Departures: Number of Trips 2019-2024
  • Table 13 Outbound Departures by Destination: Number of Trips 2019-2024
  • Table 14 Outbound Tourism Spending: Value 2019-2024
  • Table 15 Forecast Outbound Departures: Number of Trips 2024-2029
  • Table 16 Forecast Outbound Departures by Destination: Number of Trips 2024-2029
  • Table 17 Forecast Outbound Spending: Value 2024-2029
TRAVEL IN THAILAND
EXECUTIVE SUMMARY
  • Travel in 2024
  • Airlines: Key trends
  • Hotels: Key trends
  • Booking: Key trends
  • What next for travel?
MARKET DATA
  • Table 18 Surface Travel Modes Sales: Value 2019-2024
  • Table 19 Surface Travel Modes Online Sales: Value 2019-2024
  • Table 20 Forecast Surface Travel Modes Sales: Value 2024-2029
  • Table 21 Forecast Surface Travel Modes Online Sales: Value 2024-2029
  • Table 22 In-Destination Spending: Value 2019-2024
  • Table 23 Forecast In-Destination Spending: Value 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources