Fruit and Vegetable Pieces and Powders Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The global fruit and vegetable pieces and powders market is projected to register a CAGR of 4.14% during the forecast period, 2021-2026.

The overall fruit and vegetable pieces and powder industry didn't witness a significant negative effect on the revenue during the COVID-19 pandemic. As the processed food and beverage products were still witnessing an increased production all over the gove, therefore this factor derived the demand for these ingredients further.

The rapid expansion of the processed and packaged food industry is expected to accelerate the demand for natural food additives, eventually driving the sales of fruit and vegetable pieces and powders. The global marketplace witnessed an increase in the extraction of bioactive compounds from fruits and vegetables, to be utilized as natural additives in the food industry.​

Factors, such as increased customer health awareness and the stringent regulations set by food regulatory bodies, are resulting in a decline in the usage of artificial flavours and additives among food products, which, in turn, is boosting the market for natural fruit and vegetable ingredients.​

Fruit concentrates are witnessing an increasing application as substitutes for sugar in the bakery and confectionery sector, due to the changing consumer trends and food preferences. Fruit concentrates are perceived as healthy ingredients to refined white sugar in baking recipes. This is one of the major factors that is strongly augmenting the sales of fruit concentrates worldwide.​

Key Market Trends

Increase in Demand for Natural Ingredients in the Food and Beverage Industry

The rapid expansion of the processed and packaged food industry is expected to accelerate the demands for natural food additives, eventually driving the sales of fruit and vegetable extracts. The global marketplace has witnessed an increase in the extraction of bioactive compounds, from fruits and vegetables, to be utilized as natural additives for the food industry. Natural ingredients, such as fruit and vegetable concentrates, are predicted to gain a higher share in the developing markets of Asia-Pacific, during the forecast period. This rising awareness about the ingredients used in the products, coupled with increasing health consciousness, and the use of natural and organic food products, is expected to favor the fruit and vegetable pieces and powders market.

Europe to Dominate the Global Market

Europe offers a favourable geographical location for fruit and vegetable pieces and powders manufacturers, with well-developed transportation channels and well-situated food processors, export facilities for transport of food vegetable powders and pieces to other European Union countries. The demand for ingredients sourced from fruits and vegetables, like avocadoes, berries, and mangoes, is high in Europe, as they form an important part of the local cuisines and staple food, such as bakery products.

Competitive Landscape

The global fruit and vegetable pieces and powders market is a competitive market, with many local and international players competing for a market share. Agrana holds the dominant position in the market. Other major players in the market include SunOpta Inc.​, Olam International​, Kanegrade Ltd, and Dohler Group​. Since the demand for pieces, powder, purees, concentrates, and juices of fruits and vegetables are expected to increase during the forecast period, key players operating in the market are adopting various strategies, such as partnerships/agreements and expansion.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
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