Fruit and Vegetable Ingredients Market Report 2025

The fruit and vegetable ingredients market size has grown strongly in recent years. It will grow from $234.62 billion in 2024 to $248.79 billion in 2025 at a compound annual growth rate (CAGR) of 6%. The growth in the historic period can be attributed to health awareness, clean label movement, flavor and taste enhancement, rise in vegetarian and vegan diets, shifting consumer preferences.

The fruit and vegetable ingredients market size is expected to see strong growth in the next few years. It will grow to $326.57 billion in 2029 at a compound annual growth rate (CAGR) of 7%. The growth in the forecast period can be attributed to rising demand for natural food additives, innovative product development, convenience and ready-to-eat solutions, expansion in global markets, changing consumer dietary patterns. Major trends in the forecast period include global culinary fusion, sustainable sourcing and production, convenience and snacking trends, functional foods and ingredients, plant-based and vegan diets.

The rising demand for plant-based foods is anticipated to boost the fruit and vegetable ingredients market. Plant-based foods are mainly composed of whole or minimally processed plant parts, including grains, nuts, seeds, and unprocessed foods like fruits and vegetables. Consumer behavior has shifted significantly due to the COVID-19 pandemic, leading to a preference for healthier foods aimed at enhancing immunity to combat the virus. Incorporating fruit and vegetable ingredients, which provide various nutritional benefits, can help consumers achieve their heightened focus on overall wellness. Additionally, the growing awareness of veganism is influencing consumers to rely on plant-based or processed vegan foods that contain fruit and vegetable ingredients rich in nutrients. For example, a report published by the Plant Based Foods Association, a U.S.-based food and beverage organization, noted that in 2022, plant-based food sales experienced a 6.6% growth, an increase from 5.9% in 2021, alongside a 10% rise in average retail prices. Therefore, the demand for plant-based foods is set to drive the growth of the fruit and vegetable ingredients market.

Increasing income levels are anticipated to drive the growth of the fruit and vegetable ingredients market in the future. Income levels represent the amount of money or earnings received by individuals or households over a certain period. As income levels rise, consumer preferences shift towards healthier and premium food options, boosting demand for products that include a variety of nutritious vegetable components. For example, in August 2023, the Bureau of Economic Analysis, a U.S. government agency, reported a $7.3 billion increase in disposable personal income in the U.S. (a change of less than 0.1 percent). Consequently, the rising income levels are expected to fuel the growth of the fruit and vegetable ingredients market.

Product innovation stands out as a key trend in the fruit and vegetable ingredients market, with major companies focusing on developing new and innovative products. Product innovation allows companies to stay relevant to consumer needs, enhance existing offerings, and introduce unique ingredients that align with changing preferences. The collaboration between Koa Switzerland and Valrhona, resulting in the creation of Oabika, exemplifies this trend. Oabika, made from cocoa pulp concentrate, introduces a distinct aroma and flavor to various applications, showcasing the potential for innovative fruit and vegetable ingredients in diverse food products.

Major companies in the fruit and vegetable ingredients market are strategically introducing vegetable proteins for pets to gain a competitive advantage. The trend involves incorporating plant-derived protein sources into pet food products, providing essential amino acids and nutritional benefits. BENEO GmbH's launch of a toolbox of high-quality, non-GMO vegetable proteins for pet food reflects the industry's response to the growing demand for balanced and higher-quality pet nutrition. This approach aligns with changing standards and trends in the pet food industry, mirroring those observed in human nutrition, and positions companies to tap into the evolving preferences of pet owners.

In July 2023, Döhler Group, a prominent food processing company based in Germany, successfully completed the acquisition of SVZ International B.V. for an undisclosed sum. This strategic move is geared towards enhancing Döhler's portfolio by incorporating a broader range of natural red fruit and vegetable ingredients. Simultaneously, the acquisition is expected to bolster Döhler's global market presence, with a specific focus on expanding operations in the USA and Japan. SVZ International B.V., headquartered in Denmark, specializes in providing liquid fruit and vegetable ingredients tailored for the food and beverage industry.

Major companies operating in the fruit and vegetable ingredients market are AGRANA Beteiligungs-AG, Archer Daniels Midland Company, Tate & Lyle PLC, Olam International Limited, Ingredion Incorporated, Cargill Incorporated, Döhler GmbH, Sensient Technologies Corporation, SunOpta Inc., Diana Food SAS, SVZ Industrial Fruit & Vegetable Ingredients Inc., Kanegrade Ltd., FruitSmart Inc., Milne Fruit Products Inc., Tree Top Inc., Welch Foods Inc., Givaudan SA, Symrise AG, International Flavors & Fragrances Inc., Takasago International Corporation, Mane SA, Kerry Group PLC, Taura Natural Ingredients, Paradise Fruits Solutions GmbH, Van Drunen Farms, Kiril Mischeff Ltd.

North America was the largest region in the fruit and vegetable ingredients market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the fruit and vegetable ingredients market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the fruit and vegetable ingredients market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Fruit and vegetable ingredients are derived from a variety of fruits and vegetables and are subsequently utilized in diverse food and beverage applications. These ingredients play a crucial role in the production of various food products, including soft drinks, alcoholic beverages, dairy items, snacks, and more. Tailored for food applications, they are designed to ensure optimal quality and stability concerning color, flavor, texture, and nutritional content.

The primary types of fruit and vegetable ingredients encompass concentrates, NFC (not-from-concentrate) juices, pastes and purees, as well as pieces and powders. Concentrated fruit and vegetable ingredients are employed to enhance the flavor, color, texture, and nutritional profile of the end products. Concentrates consist of potent and flavorful liquid concentrates that are easily pourable and have an extended shelf life after the removal of water from the fruit or vegetable juice. Nature provides both organic and conventional fruit and vegetable ingredients, categorized for use in bakery products, confectionery items, dairy products, ready-to-eat (RTE) products, soups and sauces, beverages, and various other applications. This diverse range of ingredients ensures versatility in meeting the specific requirements of different food and beverage formulations.

The fruit and vegetable market research report is one of a series of new reports that provides fruit and vegetable market statistics, including fruit and vegetable industry global market size, regional shares, competitors with a fruit and vegetable market share, detailed fruit and vegetable market segments, market trends and opportunities, and any further data you may need to thrive in the fruit and vegetable industry. This fruit and vegetable market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The fruit and vegetable ingredients market consists of sales of powders and NFC juices. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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