North America Printed Signage Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The North American printed signage market was valued at about USD 11.061 billion in 2020, and it is expected to reach USD 10.61 billion in 2026, registering a CAGR of -0.68% over the forecast period (2021-2026).

• Cost-effectiveness was the primary factor driving market growth, as printed signages offer low-cost and efficient signage solutions for various industries. The low investment required for deploying printed signage and its longer lifespan are the major factors helping the printed signage market to survive, despite the intense competition from the emerging digital signage market. The prime reason behind most of the businesses and companies opting for printed signage solutions is the ease of deployment, without additional maintenance costs.
• Factors influencing the signage market trends include the nature of PoP suppliers, compliance with regulations, use of digitally printed signage, and employment of signage in the wider context of advertising.
• However, the North American region is known for its innovations in technology. Rapid technological innovation, along with the inclination toward a more dynamically feasible substitute, i.e., digital signage, and the growing demand for a more customized approach to advertising, has led to a decline in the adoption of printed signage solutions.

Key Market Trends

Corporate Graphics, Exhibition, and Trade Show Material to Witness Downfall

• Corporate graphics are a collection of various assets used for promoting the organization’s products or services at an expo. Appropriate corporate graphics printing aids are helpful for the better positioning of the organization. Hence, organizations tend to choose vendors based on the experience, variety of services, and the range of printing capabilities.
• Window banners, custom wallpapers, floor graphics, trade show displays, wall murals, corporate environmental graphics, corporate fabric graphics, and many other forms of signage are available in the market. These serve the purpose of setting up a stall at an expo.
• A trade show or an exhibition is a place where many vendors meet to showcase their products. Generally, these events are held in large spaces, with designated stalls for each participant. A vendor has to showcase the product's full potential, in the limited space, by differentiating it from the rest of the stalls in the expo.
• Graphic banners and other types of signage have to be used creatively to conserve space, and at the same time, they should be able to attract the interest of customers.

Competitive Landscape

The North American printed signage market is witnessing lower competitiveness due to a declining market. Few of the major players currently dominate the market share. These major players, with a prominent share in the market, are focusing on expanding their customer base across foreign countries. These companies are leveraging their strategic collaborative initiatives to increase their market share and profitability.

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