Media Streaming Devices Market, Forecast to 2024

Streaming Services Hasten Cord-cutting Transition from Pay TV to Direct-to-consumer Model While Smart TVs Limit Stand-alone Devices

Media streaming devices are connected, unmanaged devices whose primary purpose is to receive on-demand content via the Internet and display it on a television screen. Demand for media streaming devices was originally derived from cord-cutters looking for convenient, cost-effective ways to access entertainment content with a lean-back experience.

Media streaming device shipment worldwide sold well over the last 4 to 5 years due to an expansion of streaming entertainment services with growing content libraries, new, yearly product introductions with upgraded capabilities and because of discontent with advertising on broadcast television and dissatisfaction at the increasing faster-than-inflation costs of cable and satellite pay television.

The publisher expects unit shipment for the global media streaming devices market to increase from 56.2 million in 2018 to 128.1 million in 2024, at a compound annual growth rate (CAGR) of 14.7% from 2018 to 2024. There are indications that continued growth will slow down slightly as products saturate mature markets until newer television technologies, such as 4K resolution and high dynamic range, coupled with good broadband access become more widespread across the globe.

Media streaming device adoption depends heavily on underlying entertainment streaming services, like Netflix and Hulu, and device ecosystems like Amazon Prime, Apple iTunes, the Google Play Store, and Roku’s FandangoNOW. As entertainment consumers also have the option to watch content on phones, tablets, desktops, and laptops, media streaming device adoption also depends on consumer viewing habits preferring a lean-back experience for various short- and long-form content.

Research Scope

This market insight covers the following:

• Global market trend analyses, including market drivers and restraints.
• Detailed unit shipment forecasts for the total media streaming devices market.
• A competitive landscape, in terms of major participants and market share analysis.

The base year of this media streaming devices insight is 2017, with forecasts running up to 2024. The research highlights key trends impacting the global media streaming devices market and outlines future implications.

Geographical Segmentation: The global market has been segmented into North America and Latin America (NALA), Europe, the Middle East, and Africa (EMEA), and Asia-Pacific (APAC).

Key Issues Addressed

Will the market continue to grow at its present rate over the forecast period? What are the drivers and restraints for growth in this market?
Where does media streaming device technology stand today and going forward?
What are the primary challenges faced by vendors addressing this market? How can vendors overcome these challenges? How do vendor ecosystems factor into this market?
What does the current competitive landscape look like? Is the market attractive for mergers and acquisitions?
What are the revenue breakups by geographical regions – NALA, EMEA, and APAC? Which are the fastest growing regions?