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Paediatric Consumer Health in Estonia

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    Report

  • 21 Pages
  • October 2024
  • Region: Estonia
  • Euromonitor International
  • ID: 4752903
In 2024, safety remains a top priority for Estonian parents when selecting healthcare products for their children, with a clear preference for trusted, well-established brands. Brands such as Nurofen and Panadol continue to dominate the market for fever reducers, as they are perceived as reliable and effective solutions for managing common childhood ailments. Similarly, Brontex has become a preferred choice for paediatric cough syrups, specifically formulated to address children’s needs.

The Paediatric Consumer Health in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Paediatric Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Parental focus on safety drives demand for trusted brands
  • Child-friendly formulations gain popularity
  • Preventive health focus increases investment in immunity products
PROSPECTS AND OPPORTUNITIES
  • Innovating in child-friendly delivery methods
  • Organic and natural products appeal to health-conscious parents
  • Educational support for parents building brand loyalty
CATEGORY DATA
  • Table 1 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 3 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 4 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN ESTONIA
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 5 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 6 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 7 Sales of Consumer Health by Category: Value 2019-2024
  • Table 8 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 9 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 10 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 11 Penetration of Private Label by Category: % Value 2019-2024
  • Table 12 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 13 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 14 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 15 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources