The UK Sportswear Market, 2018-2023
Summary
Given the strong growth and consumer appetite for replacing casualwear with sportswear, it is no surprise that retailers and brands are continuing to venture into and invest in the sector. Incumbent top 10 retailers Amazon launched its own brand activewear label Aurique in 2018, which has potential to steal share from the grocers and ASOS, while the likes of boohooMAN and Joules also launched sportswear ranges in 2018 in a bid to drive up basket sizes.
The UK sportswear market will grow by 20.9% over the next five years to £6.7bn. Consumer focus on leisure and wellness will support growth, with the sportswear market outperforming all other major retail sectors out to 2023. Newness and innovation in ranges and the ongoing desire among consumers to wear sportswear as casualwear will aid growth out to 2023. Sports footwear will marginally outperform sports clothing over the forecast period, by 0.8 percentage points, with fashion trainers now a mainstay in consumer wardrobes.
Sports Direct remains leader of the UK sports clothing market despite further share erosion in 2018. 61.0% of sportswear shoppers exercise in some form at least a few times a week, however this rises among the over 55s, making it clear that there is opportunity to drive spend among mature shoppers. 58.2% of sports footwear shoppers agree that the brand is important to them when purchasing an item, with the figure rising among younger consumers.
The "The UK Sportswear Market, 2018-2023", report offers comprehensive insight and analysis of the sportswear market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook.
The report focuses on sports clothing and sports footwear. Consumer data is based on 2018 How Britain Shops survey, using a panel of 10,000 nationally representative consumers, as well as 2018 UK clothing & footwear survey, using a panel of 5,000 nationally representative consumers.
Scope
Reasons to Buy
Summary
Given the strong growth and consumer appetite for replacing casualwear with sportswear, it is no surprise that retailers and brands are continuing to venture into and invest in the sector. Incumbent top 10 retailers Amazon launched its own brand activewear label Aurique in 2018, which has potential to steal share from the grocers and ASOS, while the likes of boohooMAN and Joules also launched sportswear ranges in 2018 in a bid to drive up basket sizes.
The UK sportswear market will grow by 20.9% over the next five years to £6.7bn. Consumer focus on leisure and wellness will support growth, with the sportswear market outperforming all other major retail sectors out to 2023. Newness and innovation in ranges and the ongoing desire among consumers to wear sportswear as casualwear will aid growth out to 2023. Sports footwear will marginally outperform sports clothing over the forecast period, by 0.8 percentage points, with fashion trainers now a mainstay in consumer wardrobes.
Sports Direct remains leader of the UK sports clothing market despite further share erosion in 2018. 61.0% of sportswear shoppers exercise in some form at least a few times a week, however this rises among the over 55s, making it clear that there is opportunity to drive spend among mature shoppers. 58.2% of sports footwear shoppers agree that the brand is important to them when purchasing an item, with the figure rising among younger consumers.
The "The UK Sportswear Market, 2018-2023", report offers comprehensive insight and analysis of the sportswear market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook.
The report focuses on sports clothing and sports footwear. Consumer data is based on 2018 How Britain Shops survey, using a panel of 10,000 nationally representative consumers, as well as 2018 UK clothing & footwear survey, using a panel of 5,000 nationally representative consumers.
Scope
- Sports Direct remains leader of the UK sports clothing market despite further share erosion in 2018.
- 61.0% of sportswear shoppers exercise in some form at least a few times a week, however this rises among the over 55s, making it clear that there is opportunity to drive spend among mature shoppers.
- 58.2% of sports footwear shoppers agree that the brand is important to them when purchasing an item, with the figure rising among younger consumers.
Reasons to Buy
- Uncover the weaknesses in Sports Direct’s sportswear proposition and understand which players are already encroaching on its customer base in order to assess how you can steal its shoppers.
- Use the detailed insight on sports participation among different demographics to identify potential growth opportunities within sportswear.
- Understand the impact of fitness bloggers and vloggers on consumers in order to exploit influencers’ power and entice spending.
- Learn about new entrants in the UK sportswear market in order to protect your proposition against potential threats.
Table of Contents
- THE HOT ISSUES
- Market drivers and inhibitors in sportswear
- Main issues in sportswear:
- New entrants to the market pose a threat to leading players
- Retailers face increased pressure as brands compete directly
- The impact of fitness bloggers and vloggers
- Sustainability in sportswear
- Strategies for success
- WHAT PEOPLE BUY
- Headlines
- The sector at a glance
- The sector in context
- Overall sector size
- Overall sector growth
- Subcategory growth in sportswear
- Category dynamics: sports clothing
- Category dynamics: sports footwear
- Online dynamics
- Spend per head
- WHERE PEOPLE BUY
- Headlines
- Channel preference
- Location preference
- Shopped retailers
- Market shares
- Retailer profiles
- Sports Direct
- JD Sports
- Primark
- TK Maxx
- Mountain Warehouse
- Decathlon
- HOW & WHY PEOPLE SHOP
- Headlines
- Who shops and where they are located
- Which categories they buy
- Channels used by consumers
- Fulfilment methods used by consumers
- Sports participation
- Frequency of sports participation
- Sports clothing & sports footwear usage
- What's important when purchasing sports clothing or sports footwear
- Items purchased
- Replacement cycle
- Shopper preferences
- METHODOLOGY
- What is included
- Market sizing
List of Tables
- Sportswear spend by subcategory, 2018e and 2023e
- Channel preference by demographic, 2018
- Location preference by demographic, 2018
- Market share prospects out to 2020 for leading sportswear players
- Sports clothing purchase penetration at item level by demographic, 2018
- Sports footwear purchase penetration at item level by demographic, 2018
- Channel usage by sports clothing shoppers by demographic (instore, online, mail order), 2018
- Channel usage by sports footwear shoppers by demographic (instore, online, mail order), 2018
- Fulfilment methods used by sports clothing shoppers by demographic (home delivery, click & collect and third-party pickup), 2018
- Fulfilment methods used by sports footwear shoppers by demographic (home delivery, click & collect and third-party pickup), 2018
- Number of sports clothing items purchased, 2018
- Replacement cycle among sports clothing shoppers, 2018
List of Figures
- Percentage of sports clothing shoppers who follow fitness bloggers/vloggers, 2018
- Sportswear share of total retail spending, 2013, 2018e and 2023e
- Overall sportswear: size of the market 2013-2023e
- Overall sportswear: inflation & volume, 2013-2023e
- Subcategory growth in sportswear 2018e-2023e
- Sports clothing: category size and growth rates 2013-2023e
- Sports footwear: category size and growth rates 2013-2023e
- Online sportswear penetration 2013-2023e
- Online sportswear size and growth rates 2013-2023e
- Sportswear spend per head, 2018e-2023e, and per age group, 2018e
- Top 20 most purchased from sports clothing retailers, 2018
- Top 20 most purchased from sports footwear retailers, 2018
- Market shares of top 10 sports clothing retailers, 2017, 2018e
- Market shares of top 10 sports footwear retailers, 2017, 2018e
- Sports Direct: consumer dynamics and where else they shop, 2018
- Sports Direct: sports clothing & sports footwear market share, 2017 & 2018e
- JD Sports: consumer dynamics and where else they shop, 2018
- JD Sports: sports clothing & sports footwear market share, 2017 & 2018e
- Primark: consumer dynamics and where else they shop, 2018
- Primark: sports clothing & sports footwear market share, 2017 & 2018e
- TK Maxx: consumer dynamics and where else they shop, 2018
- TK Maxx: sports clothing & sports footwear market share, 2017 & 2018e
- Mountain Warehouse: consumer dynamics and where else they shop, 2018
- Mountain Warehouse: sports clothing & sports footwear market share, 2017 & 2018e
- Decathlon: consumer dynamics and where else they shop, 2018
- Decathlon: sports clothing & sports footwear market share, 2017 & 2018e
- Sports clothing shopper penetration by demographic and region, 2018
- Profile of sports clothing shoppers by demographic and region, 2018
- Purchase penetration for sports clothing at item level, 2018
- Sports footwear shopper penetration by demographic and region, 2018
- Profile of sports footwear shoppers by demographic and region, 2018
- Purchase penetration for sports footwear at item level, 2018
- Sports clothing & sports footwear channel usage (instore, online and mail order/catalogue), 2018
- Fulfilment method for sports clothing & sports footwear (home delivery, click & collect, third-party pickup), 2018
- Sports done by sports clothing & sports footwear shoppers, 2018
- Frequency of exercise by demographic, 2018
- Sports clothing usage, 2018
- Sports footwear usage, 2018
- What drives sports clothing and sports footwear purchases, 2018
- What drives sports clothing and sports footwear purchases by gender, 2018
- Views on sports clothing/footwear purchases, 2018
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adidas
- Amazon
- Asda
- Asics
- ASOS
- boohooMAN
- Castore
- Contra
- Debenhams
- Decathlon
- Footasylum
- Footlocker
- Go Outdoors
- Gymshark
- H&M
- JD Sports
- John Lewis & Partners
- Joules
- Lululemon
- Marks & Spencer
- Matalan
- Mountain Warehouse
- New Look
- Next
- Nike
- Office
- Primark
- Puma
- Reebok
- Sainsbury's
- Schuh
- Sports Direct
- Sweaty Betty
- Tesco
- The Sports Edit
- TK Maxx
- Trespass
- Veja
