The Baby Food Market in Hong Kong, 2019
Summary
"The Baby Food Market in Hong Kong, 2019", is an analytical report which provides extensive and highly detailed current and future market trends in the Hong Kong market.
Although Hong Kong has one of the highest standards of living in the world, there is significant income inequality, with 20% of the population living in poverty in 2016. For the remaining four-fifths, however, baby food is easily affordable. This trade has, however, declined from a peak in 2014, with the result that total value sales in 2018 were nearly 16% lower than in 2012. Future domestic demand for baby food in Hong Kong will be badly affected by the predicted fall in number of live births. However, total sales will continue to be influenced by the parallel trade with China, any changes in the export regulations in Hong Kong, and further regulatory changes in China. Hong Kong's baby food market is unique in that it is distorted by a large parallel trade in infant formula with China, which is roughly twice the size of domestic consumption in Hong Kong itself. There is no mainstream domestic baby food production in Hong Kong, with it being entirely dependent on imports. Baby food imports have risen sharply as demand from mainland Chinese consumers has boomed since the 2008 melamine scandal.
What else does this report offer?
Scope
Reasons to buy
Summary
"The Baby Food Market in Hong Kong, 2019", is an analytical report which provides extensive and highly detailed current and future market trends in the Hong Kong market.
Although Hong Kong has one of the highest standards of living in the world, there is significant income inequality, with 20% of the population living in poverty in 2016. For the remaining four-fifths, however, baby food is easily affordable. This trade has, however, declined from a peak in 2014, with the result that total value sales in 2018 were nearly 16% lower than in 2012. Future domestic demand for baby food in Hong Kong will be badly affected by the predicted fall in number of live births. However, total sales will continue to be influenced by the parallel trade with China, any changes in the export regulations in Hong Kong, and further regulatory changes in China. Hong Kong's baby food market is unique in that it is distorted by a large parallel trade in infant formula with China, which is roughly twice the size of domestic consumption in Hong Kong itself. There is no mainstream domestic baby food production in Hong Kong, with it being entirely dependent on imports. Baby food imports have risen sharply as demand from mainland Chinese consumers has boomed since the 2008 melamine scandal.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- Milks are by far the most important category in Hong Kong's baby food market, accounting for 95.1% of overall value in 2018 and 92.1% of volume. However, only some 30% of the milks purchased in Hong Kong were consumed locally, with the majority of sales destined for mainland China.
- Purchasing by phone and online ordering are also growing rapidly due to their convenience; these purchases are now estimated to claim approximately 6.5% of sales. Pharmacies remain particularly important in the distribution of infant milk powder.
- Mead Johnson and Friesland Campina are neck-and-neck at the top of the sector, followed by three other multinationals: Nestlé, Danone, and Abbott.
- All the non-milk categories have attracted a large number of smaller participants, many of them organic, and these companies have been gaining share.
Reasons to buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
IntroductionExecutive Summary
Definitions
Background to the Market
Birth
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Overview
Overview
Manufacturers Shares
Category Analysis
Milks
Cereals & Dry Meals
Wet Meals
Drinks
Finger Foods
Production & Trade
Production
Imports
Exports
Company profiles
Mead Johnson Nutritionals
FrieslandCampina (Hong Kong) Limited
Nestlé Hong Kong Limited
Danone Nutricia Early Life Nutrition (Hong Kong) Ltd
Abbott Laboratories Limited
Hipp
Heinz Hong Kong Limited
Distribution
Baby Food Retailing
Economic Background
Key Macroeconomic Forecasts
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Consumer Attitude
Appendix
List of Tables
Table 1: Birth & Population Trends, 2008-2018
Table 2: Birth Trends by Mother's Place of Residence, 2007-2016
Table 3: Number of Women of Childbearing Age, 2010-2017
Table 4: Live Births by Age of Mother, %, 2011-2016
Table 5: Trends in Working Women, 2014-2018
Table 6: Breastfeeding Rates on Discharge, 1992-2016
Table 7: Breastfeeding Rates, 2012-2016
Table 8: Total Baby Food Market Size, 2018 & Growth Rates, 2012-2018
Table 9: Domestic Baby Food Market Size, 2018 & Growth Rates, 2012-2018
Table 10: Baby Food: Manufacturer Shares, %, 2012-2018
Table 11: Baby Food: Manufacturer Shares by Category, %, 2018
Table 12: Baby Milks: Category Size, 2018
Table 13: Baby Milks: Category Growth, % 2012-2018
Table 14: Baby Milks: Category Size, Domestic Market, 2018
Table 15: Baby Milks: Domestic Category Growth, % 2012-2018
Table 16: Baby Milks: Brand Price Positioning Analysis, 2018
Table 17: Baby Milks: Brand Price Positioning Analysis, 2018 (Cont’d..)
Table 18: Baby Milks: Price Differentials, Supermarkets vs. Pharmacies/Drugstores, June 2018
Table 19: Baby Milks: Facings Allocation by Pack Type, 2018
Table 20: Baby Milks: Facings Allocation by Pack Size, 2018
Table 21: Baby Milks: Manufacturer Shares, % Value 2012-2018, & % Volume 2017-2018
Table 22: Baby Cereals & Dry Meals: Category Size, 2018
Table 23: Baby Cereals & Dry Meals: Category Growth, % 2012-2018
Table 24: Baby Cereals & Dry Meals: Price Positioning, 2018
Table 25: Baby Cereals & Dry Meals: Facings Allocation by Pack Type, 2018
Table 26: Baby Cereals & Dry Meals: Facings Allocation by Pack Size, 2018
Table 27: Baby Cereals: Manufacturer Shares, % Value 2012-2018, & % Volume 2017-2018
Table 28: Baby Meals: Category Size, 2018
Table 29: Baby Meals: Category Growth, % 2012-2018
Table 30: Wet Meals: Price Positioning, 2018
Table 31: Wet Baby Meals: Price Positioning, 2018 (Cont..)
Table 32: Wet Baby Meals: Facings by Pack Type, 2018
Table 33: Wet Baby Meals: Facings by Pack Type, 2018
Table 34: Wet Baby Meals: Manufacturer Shares, % Value 2012-2018, % Volume 2017-2018
Table 35: Baby Drinks: Category Size, 2018
Table 36: Baby Drinks: Category Growth, % 2012-2018
Table 37: Baby Drinks: Price Positioning, 2018
Table 38: Baby Drinks: Facings Allocation by Pack Size
Table 39: Baby Drinks: Facings Allocation by Pack Type
Table 40: Baby Drinks: Manufacturer Shares, % Value 2012-2018, & % Volume 2017-2018
Table 41: Baby Finger Foods: Category Size, 2018
Table 42: Baby Finger Foods: Category Growth, % 2012-2018
Table 43: Finger Foods: Price Positioning, 2018
Table 44: Finger Foods: Facings Allocation by Pack Size
Table 45: Finger Foods: Facings Allocation by Pack Type
Table 46: Finger Foods: Manufacturer Shares, % Value 2012-2018, & % Volume 2017-2018
Table 47: Mead Johnson: Sales in China & Hong Kong, 2011-2016
Table 48: Baby Food Sales by Channel, % Value, 2011-2017
Table 49: Key Macro-Economic Indicators, 2012-2018
Table 50: Annual Retail Price & GDP Growth, 2018-2024
Table 51: Birth & Population Projections, 2012-2024
Table 52: Baby Food: Category Growth, 2018-2024
Table 53: Baby Population, Number of Babies, 2007-2024
Table 54: Number of Women of Childbearing Age by Age Group, 2015-2023
Table 55: Baby Food: Total Market Value, Current Prices, 2012-2018
Table 56: Baby Food: Total Market Value, Constant Prices, 2012-2018
Table 57: Baby Food: Total Market Value, US$ Million, 2012-2018
Table 58: Baby Food: Total Market Volume, Tons, 2012-2018
Table 59: Baby Food: Domestic Market Value, Current Prices, 2012-2018
Table 60: Baby Food: Domestic Market Value, Constant Prices, 2012-2018
Table 61: Baby Food: Domestic Market Value, US$ Million, 2012-2018
Table 62: Baby Food: Domestic Market Volume, Tons, 2012-2018
Table 63: Baby Food: Domestic Per Capita Expenditure, Current Prices, 2012-2018
Table 64: Baby Food: Per Capita Expenditure, Constant Prices, 2012-2018
Table 65: Baby Food: Domestic Per Capita Expenditure, US Dollars, 2012-2018
Table 66: Baby Food: Domestic Per Capita Consumption, Grams, 2012-2018
Table 67: Baby Milks: Category Trends, Total Sales 2012-2018
Table 68: Baby Milks: Category Segmentation, Value & Volume, 2012-2018
Table 69: Baby Milks: Brand Price Analysis, 2018
Table 70: Baby Milks: Brand Price Analysis, 2018 (Cont..)
Table 71: Baby Milks: Brand Price Analysis, 2018 (Cont..)
Table 72: Baby Cereals & Dry Meals: Category Trends, Total Sales, 2012-2018
Table 73: Baby Wet Meals: Category Trends, Total Sales, 2012-2018
Table 74: Baby Drinks: Category Trends, Total Sales, 2012-2018
Table 75: Finger Foods: Category Trends, Total Sales, 2012-2018
Table 76: Imports of Baby Food by Type, Volume (Tons), 2012-2017
Table 77: Imports of Baby Food by Type, Value, US$ ‘000, 2012-2017
Table 78: Imports of Milks & Cereals by Country of Origin, Volume, 2015-2017
Table 79: Imports of Milks & Cereals by Country of Origin, Value, 2015-2017
Table 80: Imports of Other Baby Food by Country of Origin, Volume, 2015-2017
Table 81: Imports of Other Baby Food by Country of Origin, Value, 2015-2017
Table 82: Exports of Baby Food by Type, Volume, Tons, 2011-2017
Table 83: Exports of Baby Food by Type, Value, US$ ‘000, 2011-2017
Table 84: Exports of Baby Food by Country of Destination, Volume, 2015-2017
Table 85: Exports of Baby Food by Country of Destination, Value, 2015-2017
Table 86: Baby Food: Total Market Value Forecasts, Current Prices, 2018-2024
Table 87: Baby Food: Total Market Value Forecasts, Constant Prices, 2018-2024
Table 88: Baby Food: Total Market Value Forecasts, US Dollars Million, 2018-2024
Table 89: Baby Food: Total Market Volume Forecasts, Tons, 2018-2024
Table 90: Baby Food: Domestic Market Value Forecasts, Current Prices, 2018-2024
Table 91: Baby Food: Domestic Market Value Forecasts, Constant Prices, 2018-2024
Table 92: Baby Food: Domestic Market Value Forecasts, US Dollars Million, 2018-2024
Table 93: Baby Food: Domestic Market Volume Forecasts, Tons, 2018-2024
Table 94: Baby Food: Domestic Per Capita Expenditure, Current Prices, 2018-2024
Table 95: Baby Food: Domestic Per Capita Expenditure, Constant Prices, 2018-2024
Table 96: Baby Food: Domestic Per Capita Expenditure, US Dollars, 2018-2024
Table 97: Baby Food: Domestic Per Capita Expenditure, Grams, 2018-2024
Table 98: Facings Allocation by Product Type
List of Figures
Figure 1: Baby Food: Sector Size, 2012-2018
Figure 2: Baby Food: Per Capita, 2012-2018
Figure 3: Baby Food: Sector Segmentation, 2018
Figure 4: Baby Food: Manufacturer Shares, Value, 2018
Figure 5: Baby Food: Manufacturer Shares, Value %, 2018
Figure 6: Baby Food: Manufacturer Shares, Volume %, 2018
Figure 7: Baby Food: Manufacturer Shares by Category, % Value, 2018
Figure 8: Baby Milks: Category Trends, 2012-2018
Figure 9: Baby Milks: Domestic Category Trends, 2012-2018
Figure 10: Baby Milks: Domestic Per Capita Expenditure & Consumption, 2012-2018
Figure 11: Infant Formula: Category Segmentation, 2012-2018
Figure 12: Baby Cereals & Dry Meals: Category Trends, 2012-2018
Figure 13: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2012-2018
Figure 14: Wet Baby Meals: Category Trends, 2012-2018
Figure 15: Wet Baby Meals: Per Capita Expenditure & Consumption, 2012-2018
Figure 16: Baby Drinks: Category Trends, 2012-2018
Figure 17: Baby Drinks: Per Capita Expenditure & Consumption, 2012-2018
Figure 18: Finger Foods: Category Trends, 2012-2018
Figure 19: Finger Foods: Per Capita Expenditure & Consumption, 2012-2018
Figure 20: Baby Food: Total Market Size, 2018-2024
Figure 21: Baby Food: Domestic Per Capita, 2018-2024
Figure 22: Baby Food: Market Segmentation, 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Mead Johnson Nutrition
- FrieslandCampina (Hong Kong) Limited
- Nestlé Hong Kong Limited
- Abbott Laboratories Limited
- Hipp
- Heinz Hong Kong Limited
