An increasing number of providers across global markets offer, or are testing, gigabit-speed broadband services, pushing new fixed-line data offerings to data-hungry consumers. This report examines current competition in gigabit-speed services as well as operator strategies to retain subscribers in the face of such high-speed competition. The report analyzes broadband churn and cord cutting, as well as reasons and likelihood for each, and provides five-year forecasts for fixed-line broadband subscribers.
Key Questions Answered
- What is the current state of the gigabit speed broadband market?
- What marketing strategies are broadband providers using to attract, upgrade and retain gigabit subscribers?
- What challenges do gigabit speed services place on providers?
- What is consumer sentiment regarding gigabit speed service? Adoption levels? Churn levels?
- What is the future market potential for gigabit speed services?
Table of Contents
1.0 Report Summary
1.1 Purpose of Report
1.2 Key Burning Questions Addressed by this Research
1.3 Research Approach/Sources
2.0 The State of Global Broadband
3.0 Gigabit Speed Providers and Services
3.1 Global Availability
3.1.1 APAC
3.1.2 EMEA
3.1.3 Latin America
3.2 US Availability
4.0 Consumer Demand for High Speed Service
4.1 Current Broadband Speed
4.2 Consumer Perception of Speed
4.3 Drivers of Switching or Upgrading to Faster Service Plans
4.4 Consumer Interest in Gigabit Speed Services
4.4.1 Penetration of Gbps Services
4.4.2 Consumer Upgrading to Gbps Services
5.0 Competition in Gigabit Speed Markets
5.1 Product Strategy
5.2 Pricing Strategies
5.3 Promotion Strategies
5.4 Beyond Broadband: Differentiating Services
6.0 Challenges for Gigabit Speed Service Providers
7.0 Forecast
7.1 Forecast Methodology
7.2 Global Broadband Forecast
7.3 US Gigabit Broadband Forecast
8.0 Implications and Recommendations
9.0 Appendix
9.1 Glossary
9.2 Index
9.3 Image Sources
List of Figures
- Broadband Households by Region (2018)
- Global Broadband Household Share by Region
- Top 10 Global Broadband Markets
- Top 10 Markets by Annual Increase in Number of Broadband Households (2018)
- Asia-Pacific Gigabit-Speed Broadband Service Offerings
- EMEA Gigabit-Speed Broadband Service Offerings
- Google Fiber Deployment 2018
- US Gigabit-Speed Broadband Service Offerings
- Download Speed of Home Broadband Service (2015 - 2018)
- Opinions towards Current Broadband Service by Broadband Speed (Q3/18)
- Total Average Number of Connected Devices Per U.S. BB HH
- Broadband Service Download Speeds (Q3/18)
- Likelihood of Upgrading Broadband Service to 1 Gbps (2016 - 2018)
- Suddenlink Offers Three Levels of Service
- CenturyLink Promotions Feature Broad Perspective and Usage
- Broadband Services Forecast Methodology
- Forecast: Broadband Subscribers by Region (2018 - 2023)
- Forecast: US Gigabit Broadband Subscribers (2018 - 2023
Samples
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Companies Mentioned
- Altibox
- Amazon
- ARRIS
- AT&T
- Atlantic Broadband
- Axtel
- Banhof
- Bonet
- Bouygues Telecom
- Brazil Telecom
- Bredbandsbolaget
- British Telecom
- Broadcom
- Cable
- CableLabs
- Calix
- Canby Telecom/Directlink
- CenturyLink
- China Telecom
- China Unicom
- Chorus
- Chunghwa Telecom
- Cincinnati Bell
- CityFibre
- Comcast
- Consolidated Communications
- Cox Communications
- CRTC
- du
- Eero
- Electric Power Board of Chattanooga
- Free Frontier Communications
- Gibson Connect
- Globe Telecom
- Grande Communications
- HKBN
- HKT
- Hyperoptic Inc
- Intel
- IPlan
- KDDI
- KT
- Lattelecom
- NBN
- NET
- NetEase
- Netflix
- Nex-Tech
- NTT
- One
- OpenNet
- PCCW
- PLDT
- Plume Design
- POST
- Quantum Strategic Partners
- RCS
- RDS
- SingTel
- SK Telecom
- Sky
- So-Net
- Softbank
- Sonera
- Sony
- Spectra
- Spectrum Charter
- Spreadtrum
- StarHub
- STC
- Suddenlink
- TDS
- Tele2
- Telecom
- Telenor
- Telia
- Telmex
- Tencent
- Totalplay
- Turkcell
- U.S. Internet
- Verizon
- ViewQuest
- Vivacom
- Vivo
- Vodafone
- Windstream
- WOW
- Yahoo Japan
- Zon
