Digital Audio Workstation Market by Type (Recording, Editing, Mixing), End User (Professional/Audio Engineers and Mixers, Electronic Musicians, Music Studios), Component, Deployment Model, Operating Systems, and Region

The growing digitization of instruments increased adoption of cloud-based digital audio workstations, and increased demand for AI-generated music are some of the key factors driving the growth of the market.

This research estimates that the global digital audio workstation market is to grow from USD 2.0 billion in 2018 to USD 3.1 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 9.2% during the forecast period. The key factors driving the digital audio workstations market include the increasing digitization of instruments and the growing adoption of cloud-based digital audio workstations in the music industry to enhance the music production process.

The growing digitization of instruments

Digitization is playing an important role in the media & entertainment industry. The music industry has evolved over time with several emerging technological advancements. Digitization has changed the way how music is recorded, edited, and shared. Professionals have switched from analog audio production to digital audio production, as it provides several advantages over analog audio production. More and more musical instruments are being digitized. These virtual instruments are cost-effective and offer the best experience to musicians. Users can play thousands of different virtual instruments through a single platform.

Increasing adoption of cloud-based digital audio workstations

Vendors are increasingly offering cloud-based deployment for digital audio workstation solutions. Cloud-based deployment of digital audio workstations has many advantages such as easy integration, better scalability, cost-effectiveness, and fewer technical issues over on-premises deployment. Cloud is encouraging emerging small-scale music producing companies to utilize digital audio workstation, which help them back their music securely on the cloud at a reasonable price, as they only pay for the resources they use.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the digital audio workstation market.

By Company: Tier 1 - 20%, Tier 2 - 55%, and Tier 3 - 25%
By Designation: C-Level - 50%, Director Level - 25%, and Others - 25%
By Region: North America - 60%, Europe - 20%, APAC - 10%, and RoW - 10%

Major vendors offering digital audio workstation globally include Apple (US), Adobe (US), Avid (US), Ableton (Germany), Steinberg (Germany), MOTU (US), Acoustica (US), Presonus (US), Magix (Germany), Native Instruments (Germany), Cakewalk (US), Image-Line (Germany), Bitwig (Germany), Renoise (Germany), and Harrison Consoles (US). The study includes an in-depth competitive analysis of these key players along with their company profiles, recent developments, and key market strategies.

Research coverage

The digital audio workstation market revenue is primarily classified into revenue from software and revenue from services. Other segmentations comprise types, deployment models, end users, operating systems, and regions.

Key benefits of the report

The report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall digital audio workstation market and its subsegments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. It would also help stakeholders understand the pulse of the market and provide them with information on the key market drivers, restraints, challenges, and opportunities.

1 Introduction

1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders

2 Research Methodology

2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Breakup of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Market Forecast
2.5 Research Assumptions and Limitations
2.6 Limitations

3 Executive Summary

4 Premium Insights

4.1 Attractive Opportunities in the Digital Audio Workstation Market
4.2 Market: Market Share, By Region
4.3 Market, By Deployment Model
4.4 Market in Europe: Top 3 Operating Systems and Countries

5 Market Overview and Industry Trends

5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growing Digitization of Instruments
5.2.1.2 Increased Adoption of Cloud-Based Digital Audio Workstations
5.2.2 Restraints
5.2.2.1 Availability of Free Composing Software
5.2.3 Opportunities
5.2.3.1 Increasing Demand for Ai-Generated Music
5.2.3.2 Growing Media & Entertainment Industry
5.2.3.3 Developing Digital Audio Workstations for the Android Operating System
5.2.4 Challenges
5.2.4.1 Playing and Recording Live Music Using Digital Audio Workstations
5.3 Industry Trends
5.3.1 Market: Use Cases
5.3.1.1 Use Case 1: Merging Technologies Launched A Digital Audio Workstation to Enable Utilization of Multiple Idle Cores for A Client
5.3.1.2 Use Case 2: Shure Distribution Provided A Customized Solution to Upgrade the Teaching Infrastructure of the University of Surrey
5.3.1.3 Use Case 3: Shure Distribution Deploys A Solution for Alvik School to Overcome the Limitations of Hearing Aid Technology

6 Digital Audio Workstation Market, By Component

6.1 Introduction
6.2 Software
6.2.1 Increasing Need to Produce and Store Better Quality Music Drives the Software Segment’s Growth
6.3 Services
6.3.1 Professional Services
6.3.1.1 Implementation and Consulting
6.3.1.1.1 Increased Demand and Adoption of Digital Audio Workstation Solutions Across the Media & Entertainment and Education Industries to Drive the Growth of Implementation and Consulting Services Segment
6.3.1.2 Training and Support
6.3.1.2.1 Advanced Technologies and Support Services, to Enhance the Growth of Market
6.3.2 Managed Services
6.3.2.1 Assuring Reliability and Business Continuity to Foster the Growth of Managed Services Segment

7 Market, By Type

7.1 Introduction
7.2 Editing
7.2.1 Ability of Digital Audio Workstation Software to Create Noise-Free Music Pieces Leads to Their High Demand
7.3 Mixing
7.3.1 Increasing Demand of End Users to Work With Multitrack Recording Drives the Mixing Segment’s Growth
7.4 Recording
7.4.1 Increasing Demand to Record and Store Pieces of Music Generated From Different Sources Drives the Recording Segment’s Growth

8 Market, By Operating System

8.1 Introduction
8.2 MAC
8.2.1 Market Share of MAC Segment is Affected By the Growing Demand for Windows and Android Devices
8.3 Windows
8.3.1 Easy Availability of Technical Support and Compatibility With Various Music Production Software Influence the Growth of the Windows Segment
8.4 Android
8.4.1 Increased Demand for Android-Compatible Digital Audio Workstation Solutions and Suites Driving the Key Players to Focus on Android
8.5 Linux
8.5.1 Increasing Need for Support for Linux and Music Product Software is Impacting the Usage for Music Production

9 Digital Audio Workstation Market, By Deployment Model

9.1 Introduction
9.2 On-Premises
9.2.1 Need for Secured Implementation and Privileged Usage to Remain the Major Factors Driving the Adoption of On-Premises Solutions
9.3 Cloud
9.3.1 Increased Demand for Easy Implementation and Affordable Solutions to Drive the Adoption of Cloud-Based Digital Audio Workstations Solutions

10 Market, By End User

10.1 Introduction
10.2 Professional/Audio Engineers and Mixers
10.2.1 Easy to Use Interface and Easy Synchronization With Multiple Audio Tracks Drives the Adoption of Digital Audio Workstation Solutions By Professional/Audio Engineers and Mixers
10.3 Songwriters and Production Teams
10.3.1 Increasing Demand for Cutting-Edge Tools Drives the Market Growth Among Songwriters and Production Teams
10.4 Electronic Musicians
10.4.1 Increasing Demand for Providing Superior Listening Experience Leads to Higher Adoption of Digital Audio Workstations
10.5 Artists/Performers
10.5.1 Ability to Refine and Create Better Quality Music Leads to High Demand for Digital Audio Workstations Among Artists/Performers
10.6 Educational Institutes
10.6.1 Ability to Create Shared Audio Projects is Leading to Increasing Adoption By Educational Institutes
10.7 Music Studios
10.7.1 Innovations in Digital Audio Workstations to Analyze the Recorded Signals’ Content Accurately Drives the Market Growth
10.8 Others

11 Market, By Region

11.1 Introduction
11.2 North America
11.2.1 North America, By Component
11.2.2 North America, By Service
11.2.3 North America, By Professional Service
11.2.4 North America, By Deployment Model
11.2.5 North America, By Type
11.2.6 North America, By Operating System
11.2.7 North America, By End User
11.2.8 North America, By Country
11.2.8.1 US
11.2.8.1.1 Availability of Cost-Effective Solutions and Increased Digitalization Drive the Market Growth
11.2.8.2 Canada
11.2.8.2.1 Presence of Large End User Base to Drive the Market Growth in Canada
11.3 Europe
11.3.1 Europe, By Component
11.3.2 Europe, By Service
11.3.3 Europe, By Professional Service
11.3.4 Europe, By Deployment Model
11.3.5 Europe, By Type
11.3.6 Europe, By Operating System
11.3.7 Europe, By End User
11.3.8 Europe, By Country
11.3.8.1 UK
11.3.8.1.1 Increasing Demand for Customized Solutions to Drive the Adoption of Digital Audio Workstations
11.3.8.2 France
11.3.8.2.1 High Internet Penetration to Assist the Market Growth in France
11.3.8.3 Germany
11.3.8.3.1 Increased Digitalization and High Investment in Music Production to Create Growth Opportunities in Germany
11.3.8.4 Rest of Europe
11.4 Asia Pacific
11.4.1 Asia Pacific, By Component
11.4.2 Asia Pacific, By Service
11.4.3 Asia Pacific, By Professional Service
11.4.4 Asia Pacific, By Deployment Model
11.4.5 Asia Pacific, By Type
11.4.6 Asia Pacific, By Operating System
11.4.7 Asia Pacific, By End User
11.4.8 Asia Pacific, By Country
11.4.8.1 China
11.4.8.1.1 Rapid Digitization and Growing Internet User Base to Boost Adoption in China
11.4.8.2 Japan
11.4.8.2.1 Increasing Need to Target the Right Audience to Fuel the Digital Audio Workstation Solutions Adoption in Japan
11.4.8.3 India
11.4.8.3.1 Increasing Adoption By Artists and Individual Performers and Increased Focus on Cloud-Based Solutions to Drive the Market Growth
11.4.8.4 Rest of Asia Pacific
11.5 Middle East & Africa
11.5.1 Middle East & Africa, By Component
11.5.2 Middle East & Africa, By Service
11.5.3 Middle East & Africa, By Professional Service
11.5.4 Middle East & Africa, By Deployment Model
11.5.5 Middle East & Africa, By Type
11.5.6 Middle East & Africa, By Operating System
11.5.7 Middle East & Africa, By End User
11.5.8 Middle East & Africa, By Region
11.5.8.1 Middle East
11.5.8.1.1 Emergence of Music Streaming Services and Mobility of Digital Audio Workstations to Drive the Market Growth
11.5.8.2 Africa
11.5.8.2.1 Automated Processing and Increasing Adoption of Digital Technologies to Drive the Market Growth
11.6 Latin America
11.6.1 Latin America, By Component
11.6.2 Latin America, By Service
11.6.3 Latin America, By Professional Service
11.6.4 Latin America, By Deployment Model
11.6.5 Latin America, By Type
11.6.6 Latin America, By Operating System
11.6.7 Latin America, By End User
11.6.8 Latin America, By Country
11.6.8.1 Brazil
11.6.8.1.1 Wide Adoption of Digitalization and Strong Vendor Presence to Drive the Market Growth
11.6.8.2 Mexico
11.6.8.2.1 Increasing Adoption of Digital Technologies to Drive the Market Growth
11.6.8.3 Rest of Latin America

12 Competitive Landscape

12.1 Microquadrant Overview
12.1.1 Visionary Leaders
12.1.2 Innovators
12.1.3 Dynamic Differentiators
12.1.4 Emerging Companies
12.2 Strength of Product Portfolio
12.3 Business Strategy Excellence

13 Company Profiles

13.1 Apple
13.2 Adobe
13.3 AVID
13.4 Steinberg
13.5 Ableton
13.6 Motu
13.7 Acoustica
13.8 Native Instruments
13.9 Magix
13.10 Presonus
13.11 Cakewalk
13.12 Image-Line
13.13 Bitwig
13.14 Renoise
13.15 Harrison Consoles

14 Appendix

14.1 Key Insights of Industry Experts
14.2 Discussion Guide
14.3 Knowledge Store: Subscription Portal
14.4 Available Customization
14.5 Related Reports
14.6 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate, 2014-2017
Table 2 Factor Analysis
Table 3 Digital Audio Workstation Market Size and Growth Rate, 2016-2023 (USD Million, Y-O-Y %)
Table 4 Market Size, By Component, 2016-2023 (USD Million)
Table 5 Software: Market Size, By Region, 2016-2023 (USD Million)
Table 6 Market Size, By Service, 2016-2023 (USD Million)
Table 7 Services: Market Size, By Region, 2016-2023 (USD Million)
Table 8 Professional Services: Market Size, By Type, 2016-2023 (USD Million)
Table 9 Professional Services: Market Size, By Region, 2016-2023 (USD Million)
Table 10 Implementation and Consulting Services: Market Size, By Region, 2016-2023 (USD Million)
Table 11 Training and Support: Digital Audio Workstation Market Size, By Region, 2016-2023 (USD Million)
Table 12 Managed Services: Market Size, By Region, 2016-2023 (USD Million)
Table 13 Market Size, By Type, 2016-2023 (USD Million)
Table 14 Editing: Market Size, By Region, 2016-2023 (USD Million)
Table 15 Mixing: Market Size, By Region, 2016-2023 (USD Million)
Table 16 Recording: Market Size, By Region, 2016-2023 (USD Million)
Table 17 Market Size, By Operating System, 2016-2023 (USD Million)
Table 18 MAC: Digital Audio Workstation Market Size, By Region, 2016-2023 (USD Million)
Table 19 Windows: Market Size, By Region, 2016-2023 (USD Million)
Table 20 Android: Market Size, By Region, 2016-2023 (USD Million)
Table 21 Linux: Market Size, By Region, 2016-2023 (USD Million)
Table 22 Market Size, By Deployment Model, 2016-2023 (USD Million)
Table 23 On-Premises: Market Size, By Region, 2016-2023 (USD Million)
Table 24 Cloud: Market Size, By Region, 2016-2023 (USD Million)
Table 25 Market Size, By End User, 2016-2023 (USD Million)
Table 26 Professional/Audio Engineers and Mixers: Digital Audio Workstation Market Size, By Region, 2016-2023 (USD Million)
Table 27 Songwriters and Production Teams: Market Size, By Region, 2016-2023 (USD Million)
Table 28 Electronic Musicians: Market Size, By Region, 2016-2023 (USD Million)
Table 29 Artists/Performers: Market Size, By Region, 2016-2023 (USD Million)
Table 30 Educational Institutes: Market Size, By Region, 2016-2023 (USD Million)
Table 31 Music Studios: Market Size, By Region, 2016-2023 (USD Million)
Table 32 Others: Market Size, By Region, 2016-2023 (USD Million)
Table 33 Market Size, By Region, 2016-2023 (USD Million)
Table 34 North America: Digital Audio Workstation Market Size, By Component, 2016-2023 (USD Million)
Table 35 North America: Market Size, By Service, 2016-2023 (USD Million)
Table 36 North America: Market Size, By Professional Service, 2016-2023 (USD Million)
Table 37 North America: Market Size, By Deployment Model, 2016-2023 (USD Million)
Table 38 North America: Market Size, By Type, 2016-2023 (USD Million)
Table 39 North America: Market Size, By Operating System, 2016-2023 (USD Million)
Table 40 North America: Market Size, By End User, 2016-2023 (USD Million)
Table 41 North America: Market Size, By Country, 2016-2023 (USD Million)
Table 42 Europe: Market Size, By Component, 2016-2023 (USD Million)
Table 43 Europe: Market Size, By Service, 2016-2023 (USD Million)
Table 44 Europe: Market Size, By Professional Service, 2016-2023 (USD Million)
Table 45 Europe: Market Size, By Deployment Model, 2016-2023 (USD Million)
Table 46 Europe: Market Size, By Type, 2016-2023 (USD Million)
Table 47 Europe: Market Size, By Operating System, 2016-2023 (USD Million)
Table 48 Europe: Digital Audio Workstation Market Size, By End User, 2016-2023 (USD Million)
Table 49 Europe: Market Size, By Country, 2016-2023 (USD Million)
Table 50 Asia Pacific: Market Size, By Component, 2016-2023 (USD Million)
Table 51 Asia Pacific: Market Size, By Service, 2016-2023 (USD Million)
Table 52 Asia Pacific: Market Size, By Professional Service, 2016-2023 (USD Million)
Table 53 Asia Pacific: Market Size, By Deployment Model, 2016-2023 (USD Million)
Table 54 Asia Pacific: Market Size, By Type, 2016-2023 (USD Million)
Table 55 Asia Pacific: Digital Audio Workstation Market Size, By Operating System, 2016-2023 (USD Million)
Table 56 Asia Pacific: Market Size, By End User, 2016-2023 (USD Million)
Table 57 Asia Pacific: Market Size, By Country, 2016-2023 (USD Million)
Table 58 Middle East & Africa: Market Size, By Component, 2016-2023 (USD Million)
Table 59 Middle East & Africa: Market Size, By Service, 2016-2023 (USD Million)
Table 60 Middle East & Africa: Market Size, By Professional Service, 2016-2023 (USD Million)
Table 61 Middle East & Africa: Market Size, By Deployment Model, 2016-2023 (USD Million)
Table 62 Middle East & Africa: Market Size, By Type, 2016-2023 (USD Million)
Table 63 Middle East & Africa: Market Size, By Operating System, 2016-2023 (USD Million)
Table 64 Middle East & Africa: Digital Audio Workstation Market Size, By End User, 2016-2023 (USD Million)
Table 65 Middle East & Africa: Market Size, By Region, 2016-2023 (USD Million)
Table 66 Latin America: Market Size, By Component, 2016-2023 (USD Million)
Table 67 Latin America: Market Size, By Service, 2016-2023 (USD Million)
Table 68 Latin America: Market Size, By Professional Service, 2016-2023 (USD Million)
Table 69 Latin America: Market Size, By Deployment Model, 2016-2023 (USD Million)
Table 70 Latin America: Market Size, By Type, 2016-2023 (USD Million)
Table 71 Latin America: Market Size, By Operating System, 2016-2023 (USD Million)
Table 72 Latin America: Digital Audio Workstation Market Size, By End User, 2016-2023 (USD Million)
Table 73 Latin America: Market Size, By Country, 2016-2023 (USD Million)

List of Figures

Figure 1 Digital Audio Workstation Market: Research Design
Figure 2 Breakup of Primary Participants’ Profiles: By Company Type, Designation, and Region
Figure 3 Market: Bottom-Up Approach
Figure 4 Market: Top-Down Approach
Figure 5 Market Snapshot, By Region, 2018 vs 2023
Figure 6 Market Snapshot, By Component, 2018 vs 2023
Figure 7 Market Snapshot, By Service, 2018 vs 2023
Figure 8 Market Snapshot, By Professional Service, 2018 vs 2023
Figure 9 Digital Audio Workstation Snapshot, By Type, 2018 vs 2023
Figure 10 Digital Audio Workstation Market Snapshot, By Deployment Model, 2018 vs 2023
Figure 11 Market Snapshot, By Operating System, 2018 vs 2023
Figure 12 Market Snapshot, By End User, 2018-2023
Figure 13 Growing Digitization of Instruments to Drive the Market
Figure 14 North America to Account for the Largest Market Share in 2018
Figure 15 Cloud Deployment Model to Dominate the Market in 2018
Figure 16 Windows Operating System and UK to Hold the Highest Market Shares in 2018
Figure 17 Drivers, Restraints, Opportunities, and Challenges: Digital Audio Workstation Market
Figure 18 Software Segment to Account for the Largest Market Size During the Forecast Period
Figure 19 Professional Services Segment to Account for A Larger Market Size as Compared to Managed Services Segment During the Forecast Period
Figure 20 Editing Segment to Have the Largest Market Size During the Forecast Period
Figure 21 Windows Segment to Account for the Largest Market Size During the Forecast Period
Figure 22 Cloud Segment to Have A Larger Market Size as Compared to the On-Premises Segment During the Forecast Period
Figure 23 Professionals/Audio Engineers and Mixers Segment to Have the Largest Market Size During the Forecast Period
Figure 24 North America to Account for the Largest Market Size During the Forecast Period
Figure 25 North America: Market Snapshot
Figure 26 Asia Pacific: Market Snapshot
Figure 27 Digital Audio Workstation (Global) Competitive Leadership Mapping, 2018
Figure 28 Ranking of Key Players in the Digital Audio Workstation Market, 2018
Figure 29 Apple: Company Snapshot
Figure 30 Adobe: Company Snapshot
Figure 31 AVID: Company Snapshot

Companies Mentioned

Ableton
Acoustica
Adobe
Apple
AVID
Bitwig
Cakewalk
Harrison Consoles
Image-Line
Magix
Motu
Native Instruments
Presonus
Renoise
Steinberg

Methodology

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Table Information

Report Attribute	Details
No. of Pages	133
Published	April 2019
Forecast Period	2018 - 2023
Estimated Market Value ( USD ) in 2018	$ 2 billion
Forecasted Market Value ( USD ) by 2023	$ 3.1 billion
Compound Annual Growth Rate	9.2%
Regions Covered	Global
No. of Companies Mentioned	15

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Digital Audio Workstation Market by Type (Recording, Editing, Mixing), End User (Professional/Audio Engineers and Mixers, Electronic Musicians, Music Studios), Component, Deployment Model, Operating Systems, and Region - Global Forecast to 2023

Table of Contents

Companies Mentioned

Methodology

Table Information

Table of Contents

Companies Mentioned

Methodology

Table Information

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